T-Mobile's plan to offer 200MB of free monthly data to iPad users was just the start of a larger strategy. As of November 1st, the no-charge bandwidth will be available for the lifetime of any tablet on the network; customers who pay for data will get the 200MB on top of their existing caps. The company is simultaneously launching a tablet trade-in program that will discount new devices when shoppers bring in old slates, even if they're WiFi-only.
To draw attention to its new initiative, T-Mobile has revealed that it will carry the LTE-ready Nexus 7 in-store on November 20th. Customers can get Google's tablet with no money down if they're willing to pay $16 per month for two years, or $384 in total. That's ultimately more expensive than purchasing through Google Play, but it may be easier to swallow for those who can't afford to buy the device outright.
T-Mobile Revolutionizes How Customers Buy and Use Tablets with Free Data for Life
T-Mobile is the only major national wireless provider offering customers free 4G LTE data every month for as long they own their device
All tablets start at incredible introductory price of $0 down
Revolutionary Simple Choice plan enables tablet customers to enjoy unlimited data worldwide - at no extra charge
BELLEVUE, Wash. - Oct. 23, 2013 - If you purchased one of the nearly 90 percent of all tablets that only connect over Wi-Fi because you worried mobile connections would mean big monthly bills, listen up.
Just two weeks after upending the wireless industry with its Un-carrier 3.0 moves, T-Mobile US, Inc. (NYSE: TMUS), America's new No. 1 choice in wireless, is at it again. In its latest Un-carrier move, T-Mobile today announced Tablets Un-leashed, a revolutionary approach to make tablets just as mobile and connected as smartphones.
"Tablets are supposed to be un-tethered like smartphones, but it hasn't worked out that way because people know carriers will charge them an arm-and-a-leg for mobile data," said John Legere, president and CEO of T-Mobile. "Carriers figured out a long time ago that they could make money – a lot of money – by forcing customers into restrictive, overpriced data plans. We changed it for smartphones and we're changing it for tablets."
T-Mobile is the only major national wireless provider to make tablets affordable, connected and mobile right out of the box. There's no bait and switch, no trial period and no strings attached. T-Mobile is the only national wireless provider to offer tablet owners up to 200 MB of free 4G LTE data every month for as long as they own their tablet, even if they're not yet a T-Mobile customer. It's really as good as it sounds – 200 MB of free data on T-Mobile's nationwide 4G LTE network. That means each month customers can send approximately 800 Instagram photos, more than 2,500 emails or stream 200 minutes of music – all for free.
Customers wanting more data can choose from a range of simple, affordable and flexible options – with no annual service contracts, no data overages and a blazing-fast nationwide 4G LTE network. T-Mobile offers daily, weekly and monthly options for adding 4G LTE data. For T-Mobile voice customers, 'always-on' tablet plans start at just $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. For customers who would rather have the flexibility of on-demand data, T-Mobile offers daily and weekly passes. Daily passes include unlimited data with 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10. No caps. No overages. Just simple value.
Additionally, postpaid customers who add a monthly Simple Choice tablet plan automatically get unlimited data to include more than 100 countries worldwide, at no extra charge. This means that T-Mobile's home data coverage area for tablets is now larger than AT&T's and Verizon's combined.
T-Mobile is driving unparalleled value for tablets across its entire line-up. New and existing customers will get affordable and hassle-free access to the latest 4G LTE tablets at the upfront price of $0 down with monthly device payments. With incredible upfront pricing and great value rate plans, T-Mobile has the lowest total cost of ownership among the top US carriers for tablets. In fact, compared to similar AT&T plans, consumers can save up to hundreds of dollars over two years with T-Mobile's Tablets Un-leashed offer.
"By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy tablets as they were meant to be enjoyed – mobile and connected," Legere said.
T-Mobile Announces Tablet Trade-In Program and New Device
T-Mobile today also announced plans to extend its existing smartphone trade-in program to tablets. Beginning Nov. 1, anyone with a qualifying tablet can bring it into a participating T-Mobile store – even if it's only Wi-Fi capable – and receive a discount on a new tablet.
Tablets in T-Mobile's portfolio will include:
· Google Nexus 7 (2013), Google's flagship 7-inch LTE tablet, featuring a stunning 7-inch full HD display and virtual surround sound is built to deliver the best of Google in a slim, light and extremely portable tablet. T-Mobile today announced it will offer the Nexus 7 beginning Nov. 20 for $0 down with 24 equal monthly device payments of $16.
· Samsung Galaxy Tab™ 2 10.1, with its brilliant 10.1-inch display, lets customers take entertainment, like games, music, movies and social networking, on the go while taking advantage of T-Mobile's nationwide 4G LTE network. The Samsung Galaxy Tab 2 10.1 is currently available for $0 down with 24 equal monthly device payments of $19.