Apple of iProduct fame has acquired PrimeSense, the Israeli firm behind the 3D sensing tech in the original Kinect for Xbox 360. No official price tag was put on the purchase, but rumors of the acquisition last week speculate a cost of $345 million.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Apple to the BBC.

PrimeSense noted the acquisition to Engadget in a brief statement, "We can confirm the deal with Apple. Further than that, we cannot comment at this stage."

The current Kinect bundled with Xbox One does not use PrimeSense's tech and was developed in-house at Microsoft.

This article was originally published on Joystiq.