The Daily Grind: What will make you log on to a game every day?

Not all day, but every day.
I'm logging in to Final Fantasy XIV on a daily basis, but it's not for my weekly tomestone progress. I'll be back to that again as soon as the next big patch drops, but I'm not motivated to keep logging in for that. What does keep me logging in is farming items for selling, through botany and other means, as well as checking in on various roleplaying people. I might not be interested in tanking another Wanderer's Palace run, but I'm still on every day.

When there's plenty of stuff that's new in a game, it's easy to keep logging in every day. But for a long-term game you usually have other things that keep you clocking in, even if the core game isn't quite as big a focal point for you. So what will make you log on to a game every day? Is it something you only do during the initial rush? Is it a matter of having good friends? Or is there some in-game activity that needs to be done daily which you will happily do?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
This article was originally published on Massively.