That objective is socialization. Or, as GoblinWorks says, "one of our core philosophies is to maximize meaningful human interaction." A major example of said philosophy is the firm's plan to create "a hierarchy of social structures so that many people have a chance to try their hand at leadership and management." This hierarchy starts with outposts, which are the "heart of the in-game economy" and connected to the aforemention POIs.
Click through the links below to learn more!