Once upon a time the informal motto of Google was "don't be evil." Now the motto seems to be "maybe sometimes evil is ok." The Verge revealed Google's latest "innovation" today, the ability to email a user's Gmail account, even if you don't have their email address.
The new Gmail setting allows you to choose if you want to allow people to send you email using your Google+ profile. Of course they're not actually letting you choose. This is an opt-out feature, meaning it will be automatically turned on and left for you to turn off.
Hot on the heels of their forced integration of Google+ into YouTube's commenting system, it seems that Google's never-ending quest to shove its social network into your life is now even infecting Gmail. The company started forcing anyone who signed up for a Google service to make a Google+ account back in 2012. You may not even remember that you have one.
For a large number of users, a Google+ account is something we set up once to keep using services, and then forget about. This is where the Gmail/Google+ mashup becomes insidious. For countless users, this is simply opening a door to their email box to spammers, strangers and creeps.
Now might be a good time to take a look at iCloud as your mail email service. It comes free with the purchase of any iOS device or Mac computer, and the only way to contact you through it is by having your email address. Best of all, Apple doesn't scan your email to better target ads to you.
Take a look in your Gmail settings. According to the Verge, the new option will start showing up in users settings in the next few days. It may not be there now, but it will be there soon.