What's more, Bloomberg recently interviewed Microsoft's President of Entertainment and Digital Media Nancy Tellem about the company's media ambitions on Xbox Live. Tellem said Microsoft's approach to television, which spans multiple genres like sports, animation and feature-length projects, will be "under the banner of Xbox Originals." Tellem also touched on the properties that Microsoft owns, such as Fable, Age of Empires, Gears of War and Forza, noting that "these are the things that frankly if we weren't attached to Microsoft everyone would yearn to have."
Tellem is the head of Xbox Entertainment Studios, which set its sights on "interactive TV" in February 2013. One of the company's projects is a live-action show based on the Halo series that has ties to Steven Spielberg, which Tellem assured is still in development. As far as the expansion of the Halo brand is concerned, while no movie based on the property is in sight, a "digital feature" for Halo is expected to launch this year. Additionally, former AMC programming director Ari Mark joined Xbox Entertainment in January to create unscripted video content.