Look, Amazon didn't exactly hide the fact that today's mystery product announcement would be its long-rumored 3D phone. But with the exception of the occasional picture, the company did a decent job of keeping its new handheld device out of the public eye. Now Amazon's ready to show off the new Kindle Fire phone (or whatever it ends up being called), and we're here to bring you the news as it happens. Enjoy!

Apple discounts the books Amazon refuses to stock