Apple today introduced a new, cheaper iMac, but that wasn't the only update it made to its online store. In a move that will do nothing to dampen speculation of a new Apple TV, the company has slashed £20/€10 off the cost of its streaming set-top box in the UK and Europe. That means you can now pick up an Apple TV for £79 in the UK and €99 elsewhere on the continent. The reduction brings Apple's Store in line with prices we'd seen from third-party retailers like Amazon but also rival streamers like the Roku 3.