In case you're having difficulty reading the screencap, here's the text: "The Sims 4 Premium. Save on new packs with early access and exclusive items. Become a Premium member to get early access to three new packs, with exclusive items. Your Sims can throw a spooky costume party, camp in the great outdoors, and toast to the new year in style."
The Battlefield series has had Premium memberships for awhile now, and there have historically been Premium editions of Sims games, but a membership would be a first for series - if it comes to fruition, that is. Ryan Vaughan, producer on the game, states at the beginning of the gameplay demonstration that everything seen is unfinished and thus, subject to change before release. To see the full trailer, click that handy "Continue Reading" button.