Madden's weird ad campaign stars Kevin Hart, Dave Franco

The start of the NFL season and launch of Madden NFL 15 is just around the corner, which means we're in the midst of the really weird part of the football offseason. Fans are desperate for anything new on Johnny Manziel and Madden players are clamoring for the last scraps of details for the game they'll be pouring hundreds of hours into.

That restlessness must have seeped into EA Sports' headquarters, as the publisher just kicked off an ad campaign that stars comedian Kevin Hart and "Neighbors" actor Dave Franco. The three-minute commercial features cameos from NFL players like 49ers quarterback Colin Kaepernick, Eagles running back LeSean McCoy, Cowboys wide receiver Dez Bryant and Broncos linebacker Von Miller, in which the players sputter "blah blah blah" for a good 15 seconds.

The majority of the ad revolves around Hart trying to get in Franco's head before Madden season kicks off, leading up to Franco taking an early lead in a Madden 15 match while his house is on fire. Because, you know, football. Madden 15 will arrive on August 26 for Xbox One, PS4, Xbox 360 and PS3.
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Madden NFL 15 (Connected Franchise)

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New Ad Campaign Starring Kevin Hart and Dave Franco Hits the Web

August 15, 2014 – Today EA SPORTS officially kicked off Madden Season with a humorous ad campaign video featuring Kevin Hart and Dave Franco. The video demonstrates how friends become frenemies during Madden Season, when rivalries heat up and you'll stop at nothing to get the win. The full video is available here.

In addition to Hart and Franco, the spot also features cameos from other up-and-coming celebrities and young athletes including Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller and Damian Lillard. Even the guys from the popular YouTube show, Epic Meal Time, join in on the fun. In a first for the Madden NFL franchise, the spot makes its debut online several days before it will hit broadcast television.

Madden NFL 15 allows players to transform into their rival's worst nightmare with a new breed of defense, built to challenge the best offenses in the NFL. A new arsenal of pass rush moves, an intuitive tackling system, improved coverage logic, and immersive new camera angles make defense more exciting and fun than ever. Fans can call plays with confidence thanks to an all-new crowd-sourced recommendation engine built from millions of online games played by the Madden NFL community. Add in all-new NFL Films inspired presentation and it's not just football, it's Madden Season.

Madden NFL 15 is developed in Orlando, Florida by EA Tiburon and will be available on August 26 in North America and on August 29 in the EU for Xbox One, the all-in-one entertainment system from Microsoft, the PlayStation®4 computer entertainment system, Xbox 360® video game and entertainment system and the PlayStation®3 entertainment system. To learn more about Madden NFL 15, visit

All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

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This article was originally published on Joystiq.