While some folks don't understand the phenomenon of watching others play a game
when they could actually play it themselves, many are doing exactly that. And those numbers continue to rise: A recent look at viewership compiled in The New York Times
shows that Twitch at its peak now rivals the average of some prime-time cable networks. Compared to major video providers, however, Twitch still lags behind. When held up to NetFlix and YouTube, Twitch has about eight times fewer hours of video viewed monthly compared to the former and roughly 24 times fewer than the latter.
Contributing to Twitch's numbers are a multitude of streamers who've built large audiences. These personalities can individually pull in up to and even more than 40,000 viewers during a single stream. For a glimpse of all the graphs, head on over to NYT.