Google keeps you safe from sneaky download buttons on the web

For years now, Google's been working hard to make the internet less dangerous. That's why the company has announced a new feature to strengthen its Safe Browsing initiative. The goal with this one, Google says, is to protect users from deceptive embedded content on the web, such as sketchy advertising banners with fake download buttons. From here on out, if a site's trying to be sneaky, you'll see the warning pictured above.

Here's how Google breaks down the social engineering policy, for those of you who are developers:

1. Pretend to act, or look and feel, like a trusted entity -- like your own device or browser, or the website itself.

2. Try to trick you into doing something you'd only do for a trusted entity -- like sharing a password or calling tech support.

In other words, stick by the rules or be prepared for your visitors to be warned before they even show up to your site. You can check out a couple of examples below.