When companies tease products, sometimes there’s a subtle clue hidden within the video or images that they’ve put out. Dyson, however, has probably shown too much of its hand with this latest clip, which seems to pretty heavily imply that we’re going to see a robotic vacuum cleaner emerge from the company’s labs. Curious as to how we’ve reached that conclusion? Click on for some Zapruder-level analysis.
First up, there’s the angle and composition of this shot, which, if we’re honest, is a pretty on-the-nose homage to the construction scene in the original Robocop, complete with glitches in the display.
Then we have some shots of engineers peering right into the device's point-of-view, but nothing notable here aside from the Dyson Cool in the background. Back in February, Dyson pushed $8 million into Imperial College’s robotics lab in the hope of furthering research into the area. It was then that Sir James Dyson revealed that he’d wanted to release a Roomba-style device back in 2001, but killed the project when it couldn’t be made light and cheap enough for sale.
Now we have two engineers working on some sort of tracked vehicle that looks a bit like a scaled-down version of NASA's Grover exploration robot. So, let's assume that we're looking at an early, or late-stage prototype.
One of the cut-aways features a circular device (the green disc) navigating around what could be described as a room plan. A visualization of the device's navigation system, perhaps?
It's night, and all but one engineer has gone home. But what's this? Someone's vacuuming the floor with a Dyson DC40. Perhaps there's your hint that we're looking at a vacuum cleaner.
Will we need eye-protecting glasses when we use this device? We hope not.
It's small to see, even blown up, but there's a snowglobe-shaped robot that's happily moving around the legs of the whiteboard. A study in autonomous movement, perhaps?
Another floor-level robot, this time on the right, looking like a hobbyist hovercraft.
Two engineers are working on some meaty looking blades that kinda look like the inside of one of the company's multi-cyclone vacuums.
We've stared at this whiteboard image for hours, and we're not sure why the company is comparing the merits of Thrusters vs. Rotors. The only parts we can make out is that Rotors provide a risk to birds, and of decapitation, but we're not sure what, if anything, this has to do with floor-level robots.
We think that the finished product is hidden behind that rainbow-colored pixel, which follows the device as it moves around the floor.
Now, the whole gang has gathered around and we can see how low down the device is, compared to everyone else.
The company will make its big announcement on September 4th, and you can rest assured that we'll be first in the line to find out what's coming.
But do you agree? Why not watch the video yourself and share your theories.