You'd think that blinding a professional driver with a custom Oculus Rift headset as they drift around a live track would be a crazy way to promote anything. And you'd be right. But, well, Castrol really wants you to know about its new EDGE Titanium Strong motor oil. So much so that it strapped a VR headset on racer Matt Powers and turned a Roush Stage 3 Mustang into a VR controller for its Virtual Drift Trial. From his perspective he's navigating through an apocalyptic VR landscape with crumbling roads and tidal waves of volcanic rock. From ours, it's as if he's got a death wish like an extra from Mad Max: Fury Road.