Twitch would be nothing without its broadcasters and viewers, and the livestreaming service is fiercely protective of both. So much so that to prevent its first-ever TwitchCon conference from transforming into a promotional event for exhibitors, rather than a meet-up for its community, the company was willing to turn down exhibitor support. The goal, as Matt DiPietro, Twitch's VP of marketing, explained it, was to keep the show laser focused on community so it doesn't turn into something like Penny Arcade Expo (PAX) and the Game Developers Conference (GDC) have: huge but at the expense of their initial focus. "What TwitchCon has to be about is the broadcasters and their fans," he said in an interview from the show. "Everything we do, we think about the broadcasters first because that's what brings the fans and creates the content."