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Halo 3, PS2 get nods from AdWeek for best commercials of the decade
The average American viewed over 9 million advertising messages over the past decade -- logically, a few would stick out in your mind as being better than the rest. Advertising trade publication Adweek recently voted on the best piece of video marketing to be released this decade. Two video game ads you might remember made the final nominees: "Diorama," for Halo 3, and "Mountain," for the PlayStation 2. Sadly, both of these ads lost to Honda's "Grrr" ad -- if only Sony's "Horrifying, Reverse-Weeping Baby" spot had made it into the list of nominees, the company could have brought home the gold. [Via IndustryGamers]
Adweek Media's Campaign of the Decade: Apple's Get a Mac ads
As Apple fans, we've loved Apple's "Get a Mac" ad campaign. With Justin Long as the cool, laid-back Mac and John Hodgman starring as the stodgy, uptight PC, the ads have managed to make us laugh since they first appeared in 2006. The campaign has spawned the "I'm a PC" response ads from Microsoft, which aren't nearly as fun or effective as the original (if we do say so ourselves). The ads have been incredibly effective at getting Apple's message across -- Macs just work, with no bloatware, few viruses and little malware, and Mac users can do a lot with the provided iLife software. AdweekMedia has paid tribute to the campaign in its Best of the 2000s awards, giving the Campaign of the Decade plaudits to Apple and TBWA / Media Arts Lab for the memorable ads. That's not the only Apple campaign that received an award -- the iPod "Silhouettes" campaign won the Out of Home Ad of the Decade prize. Out of Home ads (AKA outdoor advertising) consist of those advertisements that are shown on billboards, buses, and kiosks rather than on television or in print. The awards were voted upon by the editors of AdweekMedia, and reader's choice awards were also listed. The "Get a Mac" campaign was third place in reader voting, while "Silhouettes" picked up the number one spot from readers in its category.
New PSP commercial takes to the skies
Sony's "Dude, Get Your Own" campaign is finally in full swing. The first of the ads to appear on prime time TV involves an overzealous passenger on an airplane completely entranced by his neighbor's PSP. What follows is 45 seconds of pure annoyance. While it gets the point across, this kind of advertising still feels immature: it fails to showcase the PSP's true capabilities, and doesn't seem to target a different audience than their previous ads.Who thought the urinal ad was better? [Via Adweek]
Sony follows Nintendo's steps and starts targeting moms
The Wii has been a huge hit at my house over Thanksgiving. Even my mom loved Wii Sports, and is thinking about buying a system for herself. Absolutely mind-boggling. Sony is eager to capitalize on the burgeoning gaming mom market, and has expanded their newly revitalized advertising campaign to less traditional media sources. A quick visit to marthastewart.com (pictured above) will reveal ads for the PSP with a tagline "Sugarplums aren't the only things dancing in their heads." Whatever that means. This campaign will also run on parenting.com and AOL's Parenting channel.The new campaign is "fairly unique for us," said John Koller, senior marketing manager. Sony plans on going for a more organic advertising approach, avoiding the very teen-oriented animation that defined the PSP's first year and a half. Finally![Via Ad Week]
