Andy McNab
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Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war
Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's e-book publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for its competing online content service. McNab's company is rather small, only offering around 130,000 titles in the UK, but like the earlier purchases, its infrastructure and resources will most likely be cannibalized to boost the company's forthcoming digital platform.
'Battlefield 3: The Russian' is a book based on Battlefield 3, has Russians
British SAS soldier-turned-novelist Andy McNab has a storied history. Beyond his years serving in the British military, he's written a variety of books and he apparently "lectures to security and intelligences agencies in both the USA and UK." As of this week, he officially has one more title to add to the pile: Battlefield consultant. In that role he's also penning the book, as Amazon revealed earlier this month. A press release today from EA officially detailed the upcoming not-a-video-game, which noted that McNab won't be writing it alone, as co-author Peter Grimsdale will be assisting in the call of duty. McNab will be heading up consulting duties by himself, of course. Billed as a pseudo-prequel to the events of BF3, "The Russian" follows ... Russian special forces soldier Dmitri "Dima" Mayakovsky and apparently explains his "back-story." Confusingly, the release also notes that "the book picks up where the game leaves off, allowing McNab and Grimsdale to give a thrilling new perspective into Dima's own personal quest as well as the events of Battlefield 3." If you're a "personal quest" kinda person, then perhaps this strange piece of cross-marketing will be for you when it arrives alongside the game in October.%Gallery-129717%
Mysterious Battlefield 3 paperback/eBook spotted online
Listings for a book (potentially) based on Battlefield 3 have started cropping up at various literary outlets around the web, in both paperback and eBook flavors. Amazon lists the book as a 400-page "Mass Market Paperback" by Andy McNab, an author and war-vet who, according to Gamersbook, has been advising BF3 developer DICE on their motion-capture techniques. Barnes & Nobel also has a listing for Battlefield 3, this time in as a Nook eBook, with both McNab and BF3 Executive Producer Patrick Bach cited as authors. We can also assume that these listing aren't for a strategy guide, as the "Mass Market Paperback" classification is reserved for novels and the like, whereas strategy guides are classified as "Paperbacks." The tremendously tantalizing tome is available for pre-order at both outlets, with Amazon listing the release date as October 25 and B&N reporting a November release window. We've reached out to the book's registered publisher, Grand Central Publishing, for more information.
