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Vimeo absorbs iOS app maker Echograph, bets on the GIF-making craze
It's not often we hear about Vimeo making any type of acquisition, but today the company let it be known that it has picked up the team (and assets) behind Echograph, an iOS application that focuses on turning videos into animated GIFs. What's more, Vimeo, as part of the move, is making Echograph a gratis download going forward, marking a notable shift from the previous charge of about three bucks for the app. According to Vimeo, Echograph creator Nick Alt will also go from CEO of Clear-Media, the app's previous owner, to taking on the role of Vice President of Mobile at the video-focused firm, adding that his "proven track record of building innovative video apps made it a perfect fit for Vimeo." No details were given on the deal's financial terms, but we can only imagine a good amount of fancy GIFs were made in order to help celebrate the new property.
