Colette
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'Colette' Oscar win is a first for the video game industry
The documentary short Colette won an Oscar last night, a first for the video game industry, and it took a very unusual route to get there.
OnePlus again uses scarcity to market its fancy, all-black 3T
OnePlus pulled off a neat (but occasionally controversial) trick with its original invitation-only selling scheme -- it allowed it to ramp up manufacturing capacity while also driving demand by playing hard-to-get. Now that the Chinese firm can make all the phones it wants, it's pulling a similar stunt to draw interest. In collaboration with Paris luxury retailer Colette, it's selling just 250 all-black, special-edition engraved OnePlus 3T models.
Fashion boutique Colette shows off Apple Watch
The world of fashion and the world of Apple collide today in Paris at the famed Colette fashion boutique. Rather than a runway walk of skinny models wearing the latest couturier styles, Apple and Colette are showing off next year's fashion -- the Apple Watch. The event started at 11 AM local time, with a long line snaking outside the retailer's shop on Rue Saint-Honoré. TUAW sister site Engadget says that Colette is displaying both versions -- 38mm and 42mm -- of the Apple Watch, with most of the watches being from the Apple Watch Sport Collection. Being that the display was at Collette, it wasn't surprising that several watches from the Apple Watch Edition Collection were also on view. Those watches feature 18-karat gold casings, sapphire displays, and an expected price tag of up to US$1,200. Apple senior vice president of design Jony Ive was on hand with his buddy and new Apple designer Marc Newson. Both had their pictures snapped with fashion notables such as Karl Lagerfeld and Vogue magazine's editor-in-chief Anna Wintour. Apple invited fashion industry bloggers and editors to the September 9 launch event as well, as the company is planning on positioning Apple Watch as not only a consumer product, but as a fashion accessory as well. [Image credit: Papasoey/Instagram]
Apple Watch makes first public appearance at Paris Fashion Week
Colette is one of those ultra-hip Paris shops that may tempt you with its eclectic toys, clothing, tech and art -- until you see the prices. For Fashion Week in Paris, it's about to have a shiny new bauble: the Apple Watch. The store has announced a one-day only preview of the 1.53- or 1.33-inch wearable so that le public can see it for the first time. So far, only the press have glimpsed it, though we couldn't try any functions since it was just running a demo program. Apple told us that it'll be a strictly look-but-don't-touch event, with no new details -- and there's no word if Colette will actually sell it yet. If you happen to be in Paris though, you can see it now in it the fancy window display (which resembles the Watch interface) or brave the crowds in the store starting at 11:00 AM. [Image credit: Papasoey/Instagram]
