Post Thumbnail

After waiting a year so broadcasters could get ready, the Commercial Advertisement Loudness Mitigation Act is officially in effect. That means ads and promos are required to remain on par with the average audio levels of scheduled programming, hopefully bringing an end to jolting transitions in th...

2 years ago 0 Comments
December 13, 2012 at 9:42AM
Post Thumbnail

We first heard about the CALM (Commercial Advertising Loudness Mitigation) Act a few months ago, and while at the same time the ATSC has released a standard in the effort to reduce the problem, we're afraid that this is one law that does make sense. Unlike the new standard volume level, the CALM Ac...

5 years ago 0 Comments