DemoDays

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  • Retailer's 3D Demo Days, new Pirates movie trailer highlight ESPN 3D's first NBA game

    by 
    Richard Lawler
    Richard Lawler
    12.17.2010

    We're just a few hours away from the first NBA game on ESPN 3D when the Heat face the Knicks at 7 p.m. at Madison Square Garden, and now ESPN has announced it will have the "television premiere" of the 3D trailer for Pirates of the Caribbean: On Stranger Tides during the broadcast. While we wonder if that will become a trend for the network to show off 3D trailers for the slew of movies coming to theaters in the future, those who haven't bought a 3D capable TV but do want to see how the broadcast looks may want to check out one of the retailers (Best Buy, among others) participating in the CEA's Demo Days, coming back this weekend just in time for the game. Of course, that may mean choosing between Lebron vs. Amare and The Engadget Show tonight, but we're sure you'll make the right decision.

  • CEA's Demo Days brings ESPN 3D to retailers for one weekend in September

    by 
    Richard Lawler
    Richard Lawler
    08.16.2010

    Despite 3DTVs showing up for sale everywhere, there's just not much content to watch on them yet. We've come out in support of football and sports in general as selling points for 3D more than once, but since ESPN 3D only broadcasts live events and most stores don't have access to the channel, the only way to see it is to buy one. That will change between September 10-12, when ESPN 3D carries the Miami/Ohio State college football game live and teams up with the CEA to bring demos to participating retailers (read: Best Buy, Fry's, ABT and some specialty A/V shops.) Don't worry if you can't run by the store during the game, ESPN 3D is apparently providing highlights from the World Cup, X Games and Boise State/Virginia Tech all weekend. Enough to clear up all the questions and issues with 3D? Probably not, but ultimately the new tech is something that can only sell if people see it, and this will definitely be the widest reaching simultaneous exhibition to date.