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If you'll recall, Hitachi GST snapped up Fabrik in February, and with that acquisition came the latter company's highly-regarded SimpleTech line. Today, Hitachi is introducing its first consumer products since the pickup, and while you'll notice a hint of 'Simple' in the titles, the branding is all

5 years ago 0 Comments
July 13, 2009 at 8:00AM
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We keep hearing that it's a buyer's market out there, and for anyone with any amount of cash (that'd be Hitachi, in this scenario), the getting is pretty great. Hitachi Global Storage Technologies (GST) has just announced that it has snapped up Fabrik, Inc., a privately-held supplier of personal an

5 years ago 0 Comments
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Fabrik's SimpleTech brand initially pushed out its Pro external drives and online backup service around this time last year, but thankfully it finally figured out what we consumers want: that it keep up with the capacity curve. The firm's Duo Pro drive, which boasts four interfaces (eSATA, FireWire

6 years ago 0 Comments
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Not that we haven't seen bamboo-based gizmos before, but there's something about SimpleTech's [re]drive that just screams upscale. This elegant, smooth looking external HDD was crafted to be easy on the eyes and Mother Earth alike, with the outfit utilizing \"renewable, naturally grown bamboo and re

6 years ago 0 Comments
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Those looking for something that'll stand out a little more than your run-of-the-mill external hard drive now have a slew of new options to consider from Fabrik, which has once again teamed with Italian design firm Pininfarina on some of its SimpleTech-branded drives. Dubbed the Signature Mini, the

6 years ago 0 Comments
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Fabrik hit us up with a double dose of news today, so we'll get right to it. First up is the firm's new line of SimpleTech Pro / Duo Pro Drives ($229.99 to $799.99), which are aimed at digital media enthusiasts, prosumers and business users and come equipped with up to 2TB of storage space, eSATA a

7 years ago 0 Comments
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We don't often wind-tunnel test our external drive enclosures, but SimpleTech's re-released Pininfarina-designed SimpleDrive still kind of makes us want to break down to try. Now in capacities up to 1TB, the 7200rpm USB 2.0 drives come bundled with backup software, a 2GB Fabrik account (which might

7 years ago 0 Comments
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We're still trying to cut through the jargon in Maxtor's latest press release (which may be the first we've seen that actually manages to fit "Web 2.0" and "tipping point" into a single sentence), but once you manage to pare it down, it turns out the company is announcing one new

8 years ago 0 Comments