China Blue HD crosses over to the UK, third Opium War inevitable
[Via Format War Central]
FormatWar posts
"In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA. Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course."

We won't have to wait long to find out Universal's plans for Blu-ray, Reuters just noted that later today the studio will announce plans to release about 40 movies on the format in the second half of the year, including Doomsday. The only studio to support solely HD DVD from the beginning will come out with all three of its Mummy films: The Mummy, The Mummy Returns, and The Scorpion King July 22 (sounds like someone's bitter about HD DVD and taking it out on Blu-ray owners to us), with catalog releases jumping over from red like Miami Vice, Knocked Up, American Gangster and others before the year is out. Keep an eye out for specifics later on, like whether those U-Control and community features from the HD DVD versions will make the jump intact
If you're suddenly overcome with a feeling akin to déjà vu, go ahead and kill that speed dial to your physician. For the second time in a month, Microsoft has actually come forward to squash a Blu-ray Xbox 360 rumor. This go 'round, an alleged statement from Redmond states quite outrightly that "Lite-On is not manufacturing Blu-ray drives for Xbox 360," and it continues on by noting that "customers who want a premium movie experience [can check out the] library of on-demand HD content" available to console owners. Still, we've grown accustomed to these denials by now, and while you'd think that having a pair of rumors on the matter smashed would put the issue to rest, we've all ideas this one isn't quite dead and buried just yet.
Best Buy is following Future Shop, Circuit City and others in reaching out to casualties of the format war. In this case, anyone who bought an HD DVD player from Best Buy before February 23, 2008 can request a complimentary $50 gift card for each player. For those too traumatized to even look at their discontinued hardware and software, Best Buy also announced it's adding HD DVD players and media to its Trade-In Center program, starting March 21. No word on how much a player can net you, but once it's updated, check BestBuyTradeIn.com to get an estimate and decide how much holding onto the past is worth.
There are spicy meatballs, and there are spicy meatballs -- and now there's a figure that will be tossed around for decades to come, one which will instantly represent the caution companies should take when embarking on another format war: a billion dollars. At least that's what Nikkei is reporting that Toshiba's losses on HD DVD totaled in 2007 alone: a ¥100b, or about $982m USD. It won't drive Toshiba under or anything, but you seriously have to ask yourself, was it really all worth it? [Warning: subscription req'd]








