InteractiveWindow
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Interactive storefront displays show up at Canadian Starbucks, window licking discouraged
Starbucks has given the caffeinated crowd a new reason, other than the free WiFi, to stop by a couple of locations in Toronto and Vancouver -- interactive window displays! Taking sidewalk passers-by on a journey to assemble their favorite Tazo teas, the interactivity comes via a vinyl screen, projector, and gesture controls. We've already seen an interactive storefront in the US, so its about time our friends up north got some geekified advertising of their own. Vid's after the break.
Salling's interactive window tech is interactive
We've seen all sorts hip-cool interactive window installations, usually comprised of a camera for a modicum of interactivity and a projector or a display for screening the results. The Salling store in Arhus, Denmark is taking things a bit further and making the window itself interactive. There's still a camera to sense motion, but instead of a display there's some fancy window tech that makes sections of the glass transparent or not based on where the person is standing. Sure, the idea of having to walk up to a window and wave your arms around to reveal what's behind it might seem a bit counter-intuitive, but at least it'll give the loiterers something to do. Video is after the break.
