lego-universe-logo
Latest
Lego Universe revamps website and opens the creation lab
One Lego brick after another, you build for months on end in the Lego Universe. You want your creation there with you, physically for your fingers to grapple with. You purchase your creation and an exact replica of every virtual Lego brick you used to mold your online creation is sitting on your desk the following week. That's one of the interesting and genius ideas being planned for Lego Universe, and the website for the game was recently revamped and offers new interactive features for Lego fans of all ages. The one part of the site that stands out is the creation lab. Users can submit their own Lego designs, stories, and even art to help inspire the development team. The Lego Universe is all about user created content, players sharing their own stories through the Lego medium, and the site is already harnessing a strong community. There's also a new Lego Universe logo, and this post that talks about the process the team undertook including tapping into the user submissions and using them as a synergy to get to the final version. The Lego Universe beta is rumored to start in August and those who sign up for the Lego Universe newsletter will be notified when signups go live before the news is announced on the site. Devs, please don't nerf the red bricks in the first patch!
Building a LEGO Universe logo
If you are like me, then you have fond memories of building tall towers made of brightly colored plastic blocks to protect your knight in shining armor as he battles a vividly green, if slightly angular, dragon. Now that NetDevil's LEGO Universe is starting its development cycle, those of us who built worlds with our hands will get a chance to build an entire universe online. Like much about this project, the development team is opening up the design of the game's logo for fan input. They are asking the question what would make a good LEGO Universe logo, and even accepting concepts from young and old alike. A logo is a tough project to undertake, especially for an MMO, because it must convey the spirit of the project at first glance. When asked about the type of logo they are looking to create, Phillip Atencio of NetDevil mentioned that it must be something that conveys the creativity and energy of LEGO Universe, Fiorella Lee of LEGO.com brought up the phrase "global identity," and Matthew, and 10-year-old focus group participant talked about "lots of colors that shows what is going to happen in the game." So color, energy, and global identity. Well, that should be simple enough. Just draw a LEGO planet orbited by a LEGO cheetah, and throw in my LEGO dragon for good measure. I expect my check in the mail.
