NATAS

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  • Sony's not to blame for SIXAXIS/DualShock Emmy nonsense, okay?

    by 
    Nick Doerr
    Nick Doerr
    01.11.2007

    While it's so easy to hop on the "hate Sony" train, there's a bit of news about the whole SIXAXIS Emmy mishap you should probably take into account. Namely, Sony is just as confused as its fanbase. If only someone had a recording of the actual award being announced, this could be put to rest. Here's how it went down, hopefully convincing you Sony did not lie. This time, they were misled just as the public was.When Sony was given the Emmy for "technological innovation for device controller", they were slightly befuddled since the SIXAXIS had yet to really show off its mad skills, but accepted the honor anyway. Turns out the award was for the Dual Shock, the previous incarnation of the Sony controller. Keep in mind that, either way, they got an Emmy. Nintendo also won the same award for its D-Pad, which is more than understandable.SCEA public relations head David Karraker, upon being asked about the mishap, recounted the award that he personally accepted: "I accepted the award myself and all they said was that the award was for 'technological innovation for device controller' ... but looking back, they never really did say for which one." Heck, the National Academy of Television Arts & Sciences even approved of Sony's initial public statement which mentioned the SIXAXIS five times, including this title: "Sony Computer Entertainment America Wins Emmy Award for PLAYSTATION 3 SIXAXIS Wireless Controller." So, who's at fault? Quite clearly, it's NATAS. Not Sony -- they were confused too. Let's give them some ice cream and put this behind us.

  • SIXAXIS wins an Emmy for Technology and Engineering... wait, really?

    by 
    Christopher Grant
    Christopher Grant
    01.08.2007

    We interrupt our regularly scheduled CES blogathon to bring you some important industry news from the world of video games: the PlayStation 3's new (sort of) SIXAXIS controller has been honored by the National Academy of Television Arts and Sciences with a Technology and Engineering Emmy. Details are scarce, but the award will be handed over at an awards presentation being held tonight at ... wait, CES! Everything is captured in its gravitational pull, there's no avoiding it. Regardless, we're not sure exactly why the Sixaxis is receiving this honor, short of it being a technology product that undoubtedly involved some engineering, but we can't help but think something in the world of television must have been more deserving of such accolades. But what ...