NeilsenRatings

Latest

  • Intel's TV service aims at Nielsen, big cable, might not get here

    by 
    Daniel Cooper
    Daniel Cooper
    06.08.2012

    Reuters is reporting that Intel's mooted virtual television network has hit the buffers because it can't beat its cable rivals spending. The company is eyeing up the $100 million TV business with a set-top-box and over-the-top service that would offer smaller, cheaper bundles of channels rather than the hundreds that come with a basic cable subscription. It would leverage its facial recognition technology in the system both by offering precise ratings data to networks and by showing targeted adverts to whoever it can see is watching. The former will surely annoy Nielsen, a player with plenty of its own influence in the industry. Despite hiring a quartet of industry heavyweights to help negotiations, studios are refusing to offer discounts to a new and untried entrant, meaning we may not see the service arriving by that planned November launch date.

  • 25 percent of Netflix users stream on the Wii, think composite cables are just fine

    by 
    Billy Steele
    Billy Steele
    07.28.2011

    We all know that streaming Hoarders and other guilty pleasures via the interwebs has taken off over the past few years. No news there. However, what may be surprising is that, despite the ability to stream in HD to a number of other devices (including your computer), a quarter of all Netflix subscribers view Swamp People by way of the Wii. That's right, 1080p doesn't matter for these folks, who prefer to live the simple life... and by that we mean life in standard def. Most viewers prefer to watch instantly via PC for both Netflix and Hulu, with a whopping 89 percent of Plus customers taking this route to catch up on The Daily Show. With those looking to ditch the red envelope and, you know, with Mad Men now available, Wii viewers are sure to increase as a new console is just around the corner. Because nothing says 1960s drama like 480p, right?