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Nielsen: PS3 sees biggest year-over-year growth in streaming (and other such tidbits)
In 2012, PlayStation 3 owners spent 23 percent of their time with the console streaming video-on-demand services like Netflix and Hulu Plus, according to the data-minded folks over at statistical aggregation station Nielsen. This is up nearly 10 percent from the amount that PS3s were used for that purpose in 2011. The surveyed time spent using the PS3 as a DVD/Blu-ray player dropped by four percent over the last year.The information comes from a survey conducted between October of 2011 and October of the following year, which asertained how console owners aged 13 and over used their gaming devices. The resulting infographic, seen in full here, breaks it down.The survey also tracked the amount of time that each console spent playing games online and offline, with the Xbox 360 seeing the most online performance (33 percent of time spent playing games) and the Wii experiencing the least at 11 percent.
Nielsen: Consoles bridge TV gender gap
When you boil the American people down into a set of television-oriented numbers, women spend more time on average in front of the ol' tube than men, according to Nielson. Specifically, women between the ages of 18 and 34 watch an average of four hours and 11 minutes of TV per day, whereas men in that same age bracket watch an average of three hours and 34 minutes.That's a disparity of 37 minutes, but factoring in the amount of time spent playing console games reduces that gap. Average daily console usage for women -- in this case, time spent with a 360, PS3 or Wii -- clocks in at 22 minutes, with guys pulling down more than twice as much, playing an average of 48 minutes a day. Combine all these figures together, and the gap between daily male screen-time and daily female screen-time drops to just 11 minutes: Four hours, 22 minutes a day for men and four hours, 33 minutes a day for women.There's a lot to glean from this research, like the fact that time spent watching TV still far outweighs time spent gaming in the average American household. More importantly, however, is the fact coach potatism is a gender-neutral phenomenon, and we should all probably go for a walk or something.
Nielsen's 2011 media usage report: conventional TV still rules, but online viewing is skyrocketing
2011's come and gone, but Nielsen's media report on the year remains. The latest figures from the year that was have been published, and conventional television is still riding a wave of popularity. We're told that 290 million Statesiders are still ogling at least one television, with around one in three American homes (35.9 million for the mathematicians) owning four or more of the things. Across the wire, some 211 million Americans are online, with a staggering 116 million aged 13 and up accessing the mobile web. Other figures include 253 million DVD players owned, 162 million game consoles, 129 million DVRs and 95 million satellite subscribers. There's also some 111 million people watching timeshifted programming, and Netflix itself has four times the average viewing time per person, per month compared to the boob tube. Concerned about mobile? Android's US market share (again, according to Nielsen) is pegged at 43 percent, while the iPhone has 28 percent and RIM's BlackBerry OS claims 18 percent. Hit up the links below for more charts, numbers and things that your grandmother couldn't possibly care less about.
Americans using mobile internet the most, RAZR family most responsible
Who says we Americans don't love our mobile internet? We don't like paying through the nose for it, but there's no denying we heart it profusely. According to new research from Nielson, around 15.6% of US wireless subscribers utilize mobile internet on their handset, while the UK ganked the silver medallion at 12.9% and Italy the bronze at 11.9%. Out of the 16 countries studied by the firm, America ranked number one in terms of usage, and oddly enough, Motorola's RAZR / RAZR2 were found as the top devices (10%) for accessing the mobile web. For those curious, Apple's iPhone came in second with 4%, while RIM's BlackBerry 8100 and 8800 series claimed 2% each. Even if you're usually not the numbers type, we'd say it's worth your while to give these a peek -- pretty interesting stuff, from a nerd's point of view. [Warning: PDF read link][Via modoNews]
Nielsen: GameStop TV increases sales in stores
GameStop TV, a two-hour video in stores which cycles in an endless loop and is changed every month, is helping boost sales. AdWeek details a study by Nielsen Media Research showing that titles advertised on GameStop TV saw a 19 - 36% boost in sales. Unadvertised products that were merely mentioned saw a 20% increase in sales. The data also showed that (unbelievably) the TV program kept people in the store approximately 50% longer, which translates into numerous opportunities to ask about pre-orders in GameStop time.GameStop TV launched in September and beyond its game advertisement also has paid non-gaming advertisers like the US Navy and anti-drug ads. There are also ads by companies like DirectTV which disguise themselves as content. If there is no GameStop TV at your local shop, statistics like this pretty much guarantee it's incoming.
Nielsen tracking in-game ads for Sony
Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press release. SCEA will "share with Nielsen game network traffic and other data" from PS3 titles, PlayStation Network and the upcoming social MMO Home, at first only in North America -- details beyond that are sketchy, but Nielson calls the effort "fully-transparent" in the press release. The results will be used "to deliver the right ad to the right person at the right time" and to help advertisers figure out a CPM, or cost per impression, for in-game ads.The initial results of the partnership are expected later this year. Expect more in-game ads you're less inclined to ignore and possibly the strange feeling that Big Brother is critiquing your gamer skills.[Via PS3 Fanboy]
