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MMO Family: Are kid-friendly MMOs doomed to extinction?
Recently, the family-friendly segment of the MMO industry suffered a bit of a blow with the news of Disney's decision to shut down Pirates of the Caribbean Online and Toontown. These were both titles that had been around for years, and both had loyal fanbases. Toontown in particular has been around for about a decade and won several awards through the years. So when the sunsettings were announced, it raised questions about whether kid-friendly games are as successful as publishers might have hoped. In fact, these aren't the only relatively well-known kids' titles to be shut down over the past year. And while it might be premature to signal the death knell for kid MMOs, it's a good time to do an assessment on what's working and what might be hampering success. In this week's MMO Family, it's time to do a little state of the (kid-friendly) industry.
MMO Family: A parent's look at Fantage
MMO Family is your resource for leveling a gaming-specced family, from tips on balancing gaming with family life to finding age-appropriate online games for everyone in the family. Now that we've established that kids aren't gaming snobs and will dig into a good Flash game with as much relish as we grownups attack any top-rung MMO title, let's look at another up-and-coming Flash title for kids. Fantage (short for "Fantastic Age") has attracted nearly 7 million users since April 2008 almost entirely by word of mouth -- how's that for kid power? I suspect the reason Fantage tickles my 9-year-old playtester's fancy is tied to the advancements she's been making with her real-life character this summer. The achievements are flowing: she's figured out how to use the Page Up and Page Down buttons to snag [Swimming in the Deep End], she's acquired her first epic mount [Big Brother's Hand-Me-Down Bike] and she's become fascinated with the possibilities of /dance... We're even breaking away from class-specific gear sets to farm all the mats for her [Tier 4 School Supplies] individually via hotly contested minigames all over town. So while she's still utterly captivated by the sparkling magic of a game like Pixie Hollow, this evolving little personality is hooked on Fantage's opportunities to show off her own style and personality via her avatar and accessories. Different game, different flavor -- so let's investigate the attractions.
MMO Family: A parent's look at Pixie Hollow
MMO Family is your resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers you advice on MMO gaming of the family, by the family and for the family. I wasn't planning to include a 2-D Flash game in MMO Family's initial sweep of children's games -- but then my daughter tried Disney's Pixie Hollow. Initially dismissive of the idea of slumming it in 2-D, she found herself utterly captivated by its magpie collection quests and friendly community of players. In the eyes of this 8-year-old road tester, Pixie Hollow delivers an enjoyable, social experience in an online world ... And I was forced to admit that this world suits her own interests as well as deeply immersive MMO worlds hold mine. We're not going to get into gender wars here. Obviously, some girls won't like the fairies theme, and we're sure grownups will continue their snarky debates over the game's recently added male characters ("sparrow men"). Beyond that, what's most apparent is that Pixie Hollow successfully snares both kids who are enthralled with the Disney Fairies franchise and those who simply enjoy a glittery, web-based spot to flutter and chatter.
MMO Family: Family night at the MMO buffet
MMO Family is your resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers you advice on MMO gaming of the family, by the family and for the family. It's no secret how rich the world of family-friendly MMOs has become -- or then again, considering the general lack of regard and awareness for them even among gamers like us, perhaps it is. Certainly, there's no denying the sheer quantity of kids' games on the market. Even an entire year ago, there were already more than 200 youth-oriented virtual worlds and MMOs either in development or on the market. A year later, as we recently reported, "... Blizzard's World of Warcraft has the most number of players in the U.S. out of all the MMOs it tracked, just in front of NeoPets and Club Penguin. Other MMOs in the top five include Disney ToonTown and RuneScape." From where this writer sits, eyeballing the list of possibilities for our ongoing Parents Guide series about family-friendly games ... It's going to be a long, long run, folks.
MMO Family: Virtual worlds for kids
MMO Family is your resource for leveling a gaming-specced family ... From tips on balancing gaming with family life to finding age-appropriate niches for every family member, MMO Family offers you advice on MMO gaming of the family, by the family and for the family. Nestling somewhere in between MMOs and social networking, virtual worlds are a virtual sandlot for millions of kids worldwide. Think avatar-based chat and mini-games alongside other kids of the same age range and interests, and you'll catch the appeal of these kid-friendly destinations. While a gaming parent might consider virtual worlds mere training wheels for games still to come, kid-friendly virtual worlds seem to fit the attention spans, chatty nature and niche-y interests of kids to a T. The sheer variety of worlds appealing to children makes it easy for kids to find a spot where they'll want to hang out. As of early 2009, kids could choose from 112 virtual worlds designed for children and teens, according to Engage Digital Media, with more than 80 new worlds under development. The numbers of kids who've found a virtual home in these worlds rivals even the fat figures of MMO big dog World of Warcraft. Research firm eMarketer estimates that in the United States alone, 8 million kids hung out in virtual worlds regularly during 2008; that number is projected to swell to more than 15 million by 2013.
The future of Disney Online: An interview with SVP Steve Parkis
Last week, Disney Online merged multiple online divisions into a single entity now called Disney Online Studios. I had a chance to talk to the Senior Vice President in charge of it all, Steve Parkis, about the vision for one of the world's most recognizable brands as it tackles the fast-rising casual online gameplay market.Before now, Disney's online efforts spanned over many different areas: developing Flash based casual games; acquiring the online community, Club Penguin; and building the successful family-oriented MMORPGs ToonTown Online and Pirates of the Caribbean Online. Steve's mission is to bring all of those together to make Disney.com a dedicated casual games destination.He believes that casual players are more than just Women 35+ and that there is a large, untapped market of players that Disney's brand can draw in. But how does he plan to do that?
