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    Uber hires more former politicians to champion its cause

    by 
    Daniel Cooper
    Daniel Cooper
    05.05.2016

    One of the ways that Uber is hoping to win over policy makers is to hire other policy makers to act as its representatives. The firm has formed a public policy advisory board that'll help improve Uber's service and provide outreach to legislators across the globe. The latest bunch of former politicos to sign up with the ride-sharing startup include two former White House staffers and a retired ex-VP from the European Commission. It's the latter that'll be familiar to Engadget readers, since Neelie Kroes (pictured) spearheaded several tech-friendly directives over on the continent. Most notably, she spearheaded the campaign to eliminate roaming charges for mobile users as they travel between member states.