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A previous Reality Absorption Field examined three ways in which Google has taken on Apple in ways that Microsoft never could. in this week's column, we'll look at three other ways that Google has distinguished itself as a more worthy Apple rival. Design Microsoft has made a lot of progress in i...

October 29th 2013 at 7:00pm 0 Comments
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Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, it famously invoked Orwell's vision of 1984 to promote how its little beige box would stand in the way of IBM's hegemony. In the coming years and for reasons that had little to do with the Mac, IBM wou...

October 15th 2013 at 2:00pm 0 Comments
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In the height of the PC era, competition between Apple and Microsoft was of a vertically integrated creator of hardware and operating systems versus that of a dominant licensed operating system. In the smartphone era, Apple has expanded its degree of integration to include chip design, core apps,...

September 30th 2013 at 10:00pm 0 Comments
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Like other public companies, Apple is judged by financial analysts on its ability to maintain and improve unit volumes and revenues, market share and margins. But since it would be difficult for Apple to substantially increase its share and profitability in many of its categories, what Apple is re...

August 30th 2013 at 12:00pm 0 Comments
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If tradition and reported rumors prevail, September will likely mark the debut of iOS 7, which Apple characterizes as the biggest revision to its mobile operating system since the its debut. It includes a host of features that range from the nice-to-have (such as iTunes Radio and updates to Notifi...

August 15th 2013 at 7:00pm 0 Comments
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Look closely at the moves of the three main consumer operating system vendors. Each has become infatuated toward expanding into a new area from its strength among the landscape of hardware, software and service. For Microsoft, which has long been strong in software and has gained strength in servi...

August 1st 2013 at 8:00am 0 Comments
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What screens will Apple next attack? There's certainly been much hearsay and rationale for the company entering the smartwatch market. While its WWDC announcements were inconclusive as to Apple's move to build a televison, they certainly showed that Apple is now serious about addressing the viewer...

July 18th 2013 at 8:30am 0 Comments
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At WWDC the announcement of OS X Mavericks, plus the release of the new Intel Haswell-based Macs on which it will eventually run, reaffirmed Apple's direction to keep touch with the province of iOS devices. Meanwhile, on the Windows side, we are increasingly seeing a host of ultraportables th...

July 2nd 2013 at 12:00pm 0 Comments

The last Reality Absorption Field discussed how pioneers in the PC peripherals market laid claim to the iPod throne as well as two consumer electronics giants in Sony and Samsung. This week's column finishes up the series with talking about how other big consumer electronics names as well as a few c...

June 5th 2013 at 1:15am 0 Comments
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The last Reality Absorption Field discussed how most of the big names in the PC industry tried to take on the iPod and the fates of their eventual efforts. This week's column will look at PC peripherals companies and how the consumer electronics giants reacted, while next week's final installment...

May 31st 2013 at 3:00pm 0 Comments
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The recent celebration of iTunes tenth anniversary provided an opportunity to remember that it debuted before the iPod and was initially positioned as a way to get Macs to play well with the CD burners that had come to the iMac as well as to early MP3 players from rivals. Before and (mostly) after...

May 24th 2013 at 12:00am 0 Comments
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Despite the great success and momentum of the iPad, the iPhone is still probably Apple's product that continues to receive the most attention by the broadest number of consumers as well as by investors. The smartphone slips easily into a pocket, accesses cloud from virtually anywhere, has a slick...

May 8th 2013 at 3:00pm 0 Comments