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Toshiba 'Space Chair' ad redefines armchair viewing (video)
There's something wrong when an advertisement is more memorable than the product. Nevertheless, here we have Toshiba's Space Chair ad campaign promoting its new 2010 REGZA SV LCD TV series, Toshiba's first with LED backlight and local dimming. The campaign will later expand to include a second take featuring the Satellite T Series of 11-hour CULV laptops set for introduction in 2010. The ad follows the journey of "an ordinary living room chair" to the edge of space before falling back to Earth where the ground crew relied upon a GPS beacon to locate the craft. A few facts about the shoot: A helium balloon lifted the chair and Toshiba's own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma FAA regulations required that the weight of the rig had to be less than four pounds The chair is made of biodegradable balsa wood at a cost of about £2,500 The rig was launched in Nevada's Burning Man Black Rock desert The temperature dropped to minus 90 degrees at 52,037 feet The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth Truly amazing stuff. Now buckle up and click through for the show.
Toshiba's REGZA SV LCD HDTVs float to UK
Toshiba's SV series, which was introduced alongside a smattering of other new HDTVs at CES this year, is headed to the UK. Arriving in both 46- and 55-inch sizes, the sets utilize Tosh's Deep Lagoon design, a LED-backlit panel, 10-bit video processing, Resolution+ upscaling technology, DLNA support, four HDMI sockets and PC / USB connectors for good measure. As of now, no price tags have been handed down, but Britons can start saving for an August 2009 release.[Via Pocket-lint]
