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Inside Nike's DIY studio for Snapchat selfie Lenses
Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 300,000 Lenses created by independent users, and those have been viewed over 35 billion times. Still, Snapchat wants Lens Studio to get even bigger, and what better way to help it do that than by teaming up with one of the biggest brands in the world: Nike. At NBA All-Star Weekend 2019 in Charlotte, North Carolina, Nike and Snapchat built a do-it-yourself studio for people to create AR Lenses on the fly.
Twitch streamers are getting Snap's AR selfie filters
As part of its Snap Camera announcement, Snap Inc. has revealed a partnership with Twitch that will bring augmented reality Lenses to users of the video-streaming site. This will give Twitch streamers access to thousands of Snapchat-style selfie filters, including those made by Snap and independent Lens Studio creators. There's no need for users to have a Snapchat account, though the company is hoping to drive Twitch viewers to its mobile app by letting them unlock Lenses that their favorite streamers are "wearing" during a stream. You just have to scan a Snapcode that shows up on the big screen.
Snap is bringing augmented reality Lenses to the desktop
Fresh off its Q3 2018 earnings report, in which it broke a revenue record, Snap Inc. is making another major announcement. Meet Snap Camera, a standalone application that will bring the company's popular augmented reality filters, aka Lenses, to the desktop. Interestingly enough, the new app won't require a Snapchat login, a move Snap says is part of its vision to expand the Lens ecosystem beyond mobile.
FlipStart mini PC gains sight with Snap Camera
If you've coughed up ~two grand for one of FlipStart Labs' tiny clamshell PCs, we'll wager that you've already got a pretty decent compact digicam in your arsenal, but in case you've been cursed -- as many us have -- with convergencitis, you can now pick up an accessory that turns your FlipStart into a pretty bulky three megapixel camera. As its name suggests, the $150 Snap Camera clips securely onto the unit's lid, immediately ready to capture up to five megapixel stills via interpolation or VGA video at 30fps complete with sound. Downsides include the lack of an optical zoom and the obvious physical protrusion, but we're sure such trifles have never stopped you before.
