StevenGuggenheimer
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Windows apps can run on Xbox, but only the ones Microsoft approves of
When Microsoft announced earlier today that universal Windows apps could run on the Xbox One, it seemed pretty...self-explanatory. A developer could easily port any Windows or Windows Phone app over to the Xbox for you to use on your TV. Right? Not exactly. Here at Build, we had the chance to sit down with Steven Guggenheimer, corporate vice president in the Developer Platform and Evangelism group, who gave us a little more insight into how this universal app thing is going to work on Xbox.
Microsoft wants new term for 'netbooks,' unhappy with other 5 choices
Having just wrestled the word "netbook" free from the legal grasp of Psion, Microsoft now wants to change the name of these low-cost slabs of white plastic riding Intel's Atom processor. Oh joy. Apparently unhappy with the choices of netbook, smartbook, MID (NVIDIA's definition, not Intel's), thin-and-light, and ultra-portable, Microsoft's preference is, are you ready, "low cost small notebook PC." Man, that flows like a sonnet. The new name proposed by Steven Guggenheimer, general manager of Microsoft's Application Platform & Development Marketing Division, is meant to reflect netbooks that do more than Internet browsing. What Steve-o doesn't say is that by creating a new product division above netbooks, Microsoft can require beefier versions of its Windows OS installed for higher profits on higher margins -- especially now that they've dropped the three application limit from its entry-level Windows 7 Starter Edition. Hey Microsoft, if it's all the same to you, we're just fine with the term netbook thankyouverymuch. Given the near-universal positive press heaped on Windows 7 thus far, you'll be raking in the cash starting October 22nd, no need to shake us down, ok?
