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ZillionTV may go around ISPs, take ad-supported streaming video direct to consumers TVs
Hard to say what this means for the "ISP as distribution partner to ad-supported video service" strategy ZillionTV said it would pioneer when originally announced this spring, but today's press release indicates a significant shift in direction. If you've already forgotten about the FCC-inspected ZBar and ZRemote, this is the company planning to offer video on demand over the internet from its library of film and TV partners Hulu-style, but direct to your television. Now the company will consider selling hardware straight to subscribers of ISPs not down with the plan, aside from sliding directly into televisions and various connected hardware as Netflix, VUDU, Amazon and others already have. At the same time, the planned Q4 nationwide launch has morphed into a vague "second half of 2010" promise, from here we'd guess getting ISPs to sell hardware that competes with their own pay-TV services isn't as easy as ZillionTV anticipated.
ZillionTV's ZBar and ZRemote crash down in FCC's database
While a nationwide launch of the ad-based ZillionTV streaming service isn't expected until Q4 of this year, it's good to see that things are obviously on track. Just today, both the ZBar and ZRemote (shown after the break) -- two crucial hardware components to the system -- have splashed down in the FCC, giving those who just can't shove enough set-top-boxes under their television hope that one more is destined for US shelves. Granted, an FCC appearance doesn't guarantee an immediate market presence, but obviously the beta testing and collaboration with ISPs has been going well.Read - ZBar filingRead - ZRemote filing
