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Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)
Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.
First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful
Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It's already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7's social features, with one declaring "Take, tag, sort and share. All in a flash." It's hardly a confirmation, but this is as good as sign as we've seen that Nokia will actually deliver us a little slice of Mango before it's time to buy a new calendar. [Thanks to everyone who sent this in]
AT&T announces expensive rebranding (sigh)
Stung by Verizon ads, and a slew of unhappy customers, AT&T is doing what most companies with image problems do: Fix their problems. Get a new logo. A new color scheme. New ads. "All of our communications across all of these channels is 'Rethink Possible' and this integration of design," Esther Lee, AT&T's senior vice president for brand marketing and advertising, said in an interview with Advertising Age magazine. It's reported that AT&T, which is one of the country's five biggest advertisers, spent $1.87 billion on marketing and advertising last year. The new company slogan, "Rethink Possible" is supposed to alert us that nothing is impossible if you are an AT&T customer. Right. I'm really enjoying that tethering. I guess "expanding the boundaries of 'can'" actually adds in a few values of "cannot." One good outcome of all of this is that the Luke Wilson ads will be going away. AT&T still seems tight with Apple, but if the iPhone does wind up going to Verizon then things might rapidly change. I've really never understood these re-branding exercises. Me: "Hey Mary, I know you hate AT&T but they have a new logo now." Mary: "Great, I'm going to drop my Verizon plan today and hook up with AT&T. And the color changes? Breathtaking!" You can get some samples of the new campaign at the AT&T website. I'm glad to hear how much AT&T is spending to upgrade its network. It still doesn't work in my house, but of course AT&T is quite happy to sell me a hardware doo-dad so that I can use my own internet bandwidth to get access to the AT&T network. Thanks for that one.
Sony Ericsson's new ad shows off the C905's camera and absolutely nothing else
An ad campaign shot entirely on a mobile phone camera? Well, Sony Ericsson -- claiming to be the first -- has done it, using the C905, ostensibly to prove what an awesome (8.1-megapixel) camera it boasts. The results can be found exclusively in December's issue of FHM, and are what Sony Ericsson Marketing Director David Hilton calls an "amazing opportunity" to "show off the capabilities" of the Cyber-shot. So let's just get this straight: your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we're supposed to be impressed with the camera? Okay, we'll admit it: we're pretty impressed.[Via PicturePhoning]
