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New DROID ads show off Android, will make a man out of you

"A robot is a thing that does..." Verizon / Google / Motorola are taking their ad onslaught to new heights and in a new direction, with three new ads (which will hit "soon," according to our tipster), two of which actually show off Android functionality. It's a bold new vision for a hyperbole-filled, guytastic campaign which shows no sign of letting up, and seems more than anything to be the complete antithesis to Palm's coma-inducing spots instead of an antidote for Apple's everyhipster sensibilities. Check out the three new DROID ads after the break.

[Thanks, DroidDoesItAll]

Second Verizon DROID commercial stealth attacks America

Looks like those iDon't ads aren't all Verizon has in store to promote the DROID: this new spot, called "Stealth," just leaked to BGR. Again, we can't help but notice that Big Red's taking a nerdier sci-fi approach to things with these ads, but that seems to suit the DROID, if you ask us. Video after the break.

AT&T sues Verizon over 'there's a map for that' ads

Whoa -- we just got word that AT&T is suing Verizon for false advertising over Big Red's "There's a map for that" ads. We're reading the complaint and motion to stop the ads right now, but here's what AT&T says is the big problem:
In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.
AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked!

Update: So this seems like a very narrow lawsuit, actually. As we've been told, AT&T thinks Verizon is trying to fool viewers into thinking that they can't use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon's entire network is 3G, the gaps in the red map are actual service gaps -- but Verizon doesn't show that the gaps on the AT&T map might be covered by AT&T's huge 2G network. We can see how that could be misleading, but at some point you've got to compare apples to apples, and AT&T even says it has "no quarrel with Verizon advertising its larger 3G network" in its complaint, so we'll see how the court reacts.

Update 2: Interestingly, Verizon's already changed the ads once at AT&T's behest, editing them to remove the phrase "out of touch" and adding a "Voice and data services available outside of 3G areas" small print disclaimer at the end. Apparently that wasn't enough for AT&T, which says the ads still confuse non-technical viewers into thinking AT&T provides no service at all outside of its 3G coverage.

Update 3: Okay, we've read everything -- there's really not much more to this suit than the arguments over the maps. We're thinking Verizon could have easily dealt with this by just using dark blue and light blue on the AT&T map to differentiate between 3G and 2G coverage, but at this point we don't think Ma Bell is all that interested in anything except getting these ads off the air. All that said, it's hard to deny that Verizon's ads made a perfectly valid point: using an iPhone on AT&T's network in New York or San Francisco is an exercise in frustration, regardless of whether you have 2G or 3G, and we've had zero problems on Verizon. Let's just hope AT&T is working as hard to fight these ads with its actual service as it is with its lawyers.


Apple's main ad man thinks different, steps down as Macs battle PCs like it's 1984

Apple's certainly seen plenty of shakeups in its ranks over the years and, while this one may not exactly come as a shock, it's still tough to overstate the influence of Lee Clow, who has announced that he's stepping down as chief creative officer of Apple's main ad agency, TBWA/Media Arts Lab. While he also made his mark with a range of other clients (including the Energizer Bunny and the Taco Bell Chihuahua), Clow was most closely identified with Apple, and founded the Media Arts Lab as part of TBWA in 2006 specifically to serve the company. Clow has been the man behind virtually every major Apple advertising campaign even before that, however, including the famous 1984 Superbowl ad, the "Think Different" series, the dancing iPod silhouettes and, of course, the Mac vs. PC ads. Not surprisingly, another Apple ad man, Duncan Milner, has been tapped to take his place, and Clow will be staying on as Chairman if he ever needs a little advice. Let's head on past the break for a brief trip down memory lane, shall we?

[Via Macworld]

First Storm 2 ad huffs and puffs for attention (video)

Given the timing of Storm 2's launch and the Motorola DROID's unveiling, you'd think Verizon had all but abandoned its touchscreen BlackBerry. But lo and behold, we do have a new television spot. "Who says lightning never strikes twice" -- who said it ever struck the first time? Video after the break.

[Via Gear Diary]

Microsoft ditches Family Guy special... for being Family Guy

Face? Meet palm. Microsoft's decided to pull out of its co-sponsoring of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" after execs attending the taping came to the sudden conclusion that Family Guy-caliber jokes were to be told, tackling such topics as "deaf people, the Holocaust, feminine hygiene and incest." We're not sure how 10 years and over 120 episodes of offensive precedence bypassed Redmond's radars, but man, that's gotta be some strong personal bubble. A Microsoft representative said of the taping, "it became clear that the content was not a fit with the Windows brand." The show will still air November 8th, pre-recorded Microsoft references in tow, but with a new as-of-yet unnamed sponsor. All we have of the now-doomed partnership is this brief video from the Windows "741" student site -- it's after the break.

[Via The Raw Feed]

HTC You ad campaign unveiled (update: video!)

HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.

Tchaikovsky's 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video)

We're suckers for a well done ad but this, this is simply amazing. Vodafone NZ's Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky's 1812 overture. We dare you to not be impressed. See how they did it after the break.

[Thanks, Brent R.]

Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)

Can't argue with a wig like that, right? Video after the break.

Update: Two more added. Are these still fun?

New Win 7 ads highlight the bright ideas of 'regular people' (video)

You know that Windows 7 is a big deal, we know that it's a big deal, and now the commercial actors of America are letting their voices be heard. This new series of ads from Microsoft drives home the point that the improvement this OS represents over Vista is the product of the comments, concerns, and complaints of users all over the world -- which is fine, as far as that goes, but either they never received our countless emails or someone thinks it's bad form to ship computers with Dukes of Hazzard wallpaper as the default. Advertising after the break.

Apple patent application reveals ad-supported OS, desktop Armageddon

You know, a lot of patent applications are company attempts to guard against the future however it might play out. But sometimes they predict the product pipeline as did this application for what ultimately became Apple's new Magic Mouse. So seeing an Apple patent application for "Advertisement in Operating System" attributed to "Inventor" Steven Jobs himself is enough to send chills up the spine. The idea is to make the OS free or at a reduced cost, something Google knows a thing or two about. Unfortunately, the idea presented would offer "visual or audible" advertisements that "disables one or more functions while the advertisement is being presented." Ugh.

[Thanks, Mike]

PS3 crashes into Bravia TV at 50 MPH for fun and profit (video)

What happens when you launch a 7-pound (3.2-kg) PS3 Slim into a 46-inch Bravia KDL46X 3100 LCD at 50 miles per hour (80 km/hr)? A video destined to go viral with internet stardom, that's what. Exactly the thing Sony Australia is looking for with a new ad campaign touting its buy a Bravia get a PS3 for free. Awesome, and after the break.

Windows 7-branded 'Family Guy' special to air November 8th

Of all Microsoft's advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they'll be "sponsoring" a November 8th variety special on Fox, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show." The episode'll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you've come to expect. This show will be commercial free, so long as you don't count all the Windows 7 that'll somehow be integrated -- and that's the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don't recall the last time McFarlane teamed up with a big company to enliven its image, check out video from "Burger King presents Seth MacFarlane's Cavalcade of Cartoon Comedy," a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It's just after the break.

Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier "answering caller questions" about Windows XP. We couldn't help but add it to the post just below, jump to the 2:20 mark for the relevant scene.

Mitsubishi's modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video)

Something tells us that whenever we do round two of our Time Square signage Engadget Show, Mitsubishi's modular OLED display will be amongst the highlights. Aimed at outdoor applications (but obviously ready for your living room), the scalable prototype shown here at CEATEC was 155-inches in size. The wild part, however, is that it could grow infinitely larger -- at least in theory. The whole panel that you notice from afar is crafted from smaller OLED blocks that snap together like a puzzle; the more you add, the larger your screen can be. Unfortunately, resolution is still relatively low and longevity is a definite concern, but if you can manage to stand a few feet back, the result is simply stunning. Hop on past the break for a new take on "immersive."

Bayer's 'Media Facade' redefines building-vertising


You may think that once you've seen one building turned into a massive billboard you've seem them all, but that would mean you probably haven't seen the so-called "Media Facade" now adorning Bayer's former HQ in Leverkusen, Germany. Built by ag4 media facade GmbH and GKD AG, the massive display apparently consists of 5.6 milion LEDs that cover the entire 17,500 square meters of the building, and which can be lit up at will to pump out gigantic advertisements worthy of any science fiction movie. You'll note this is the former Bayer headquarters -- it seems that the promise of 'round the clock ads visible for miles around saved the building from the wrecking ball. Head on past the break for a video of it in action, and a second showing the facade being constructed.

[Thanks, Gerrit]
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