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You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its

1 day ago 0 Comments
December 24, 2014 at 1:16AM
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It's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking which apps you have installed on your device in o

28 days ago 0 Comments
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Some vloggers have made it big on YouTube, so it's not surprising that advertisers want to tap into their burgeoning audiences. But rather than shell-out for a traditional pre-roll ad, they're paying the stars themselves to film their commercials. That's okay, if YouTubers actually tell viewers th

29 days ago 0 Comments
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You're on a date at TGI Friday's, casually sipping your discount cocktail, trying to ignore the disappointed look on your partner's face as they attempt to cut into their overcooked steak. As if this situation wasn't awkward enough, the smooth sounds of the Billboard 100 playlist are interrupted b

1 month ago 0 Comments
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To promote its recent launch in France, Netflix hired Ogilvy Paris to create an advertising campaign with a difference. The agency installed digital posters that change their content to match the context of their surroundings. GIFs from Netflix's content library in the country, such as Orange is t

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If people weren't too happy with the first batch of sponsored posts by Instagram, those temper tantrums might reach a new level soon. According to Adweek, the Facebook-owned imaging service is now rolling out video ads to users' feeds, having been quietly testing them for the past six months. So,

1 month ago 0 Comments
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Do you work hard to maintain privacy on your smartphone through tools like Do Not Track? If you're on Verizon, your efforts might not be doing much good. Researchers have discovered that the carrier has been modifying some of its cellular web traffic to insert a Unique Identifier Header (UIDH) t

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As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking. Over the past few weeks, Avicii fans in the U

2 months ago 0 Comments
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Google isn't a search company or a software developer. Its real business is advertising. Most of the money flowing into Mountain View (and there's quite a lot of it: $16.5 billion this quarter to be exact) comes from ads. The company could simply build up a war chest or snatch up some more startup

2 months ago 0 Comments
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Those sponsored stories on Snapchat were apparently just the beginning. At Vanity Fair's New Establishment Summit today, the ephemeral messaging app's founder Evan Spiegel said that ads are en route \"soon.\" Those ads will be based around the Story section of the application that provides a platfor

2 months ago 0 Comments
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It's 2014 and while we don't have flying cars just yet it looks like interactive holographic displays could be a reality rather soon. The not-so-cleverly-named Leia Display System (LDS) uses a combination of light, water-vapor and air to provide a transparent canvas for projected images while sens

2 months ago 0 Comments
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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som

2 months ago 0 Comments
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Facebook's sufficiently chummy with advertisers that some people have gone and built their own social networks to escape Mark Zuckerberg's clutches. For those who remain, however, it's now going to be even harder to avoid people using your personal profile information to sell you things. The compa

2 months ago 0 Comments
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If you're a resident of The Big Apple, or have ever visited, then you know that subway platforms are filled with advertisements -- even some of the cars are completely wrapped in them. This is where a new app called No Ad comes in. Built by Re+Public, a team which focuses on using technology to \"a

3 months ago 0 Comments
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You may see Flipboard's reading app as an oasis from an internet full of video services like YouTube, but it appears that you can't quite escape those moving pictures. The magazine-like service is now rolling out full-page video ads in a pilot program; browse through major sections (such as News

3 months ago 0 Comments