British satellite TV purveyor Sky has been pushing hard lately to expand into new spheres, a desire marked most clearly by its Sky Player integration with the Xbox 360 Dashboard. Now the company is keeping momentum going with the Sky Mobile TV app for the iPhone. The app itself will come free, but live streaming access to the full selection of Sky news and sports (ESPN included) channels will set you back £6 ($10) a month. That's pretty reasonable value if you're into live Premier League matches, which are typically the highest ticket item on a British TV subscription bill. O2 has sweetened that deal even further by offering a full quarter of a year's worth of free access -- a clear response to Orange's infraction on its iPhone turf. You can only stream via WiFi for now, but you have to agree that, at this price point, it's a definite step in the right direction.

[Via Daily Telegraph]

Read - Sky Mobile TV launches on App Store
Read - O2 Sky Mobile TV 3 months free offer

Amazon has just expanded the potential audience for its ebook format by a few orders of magnitude with the Beta release of its free Kindle for PC application. Doing exactly what it says on the (imaginary) tin, this will allow you to read the locked-down Kindle format on your Windows weapon of choice, though Mac users are left with merely the "coming soon" message you see above. Given that you'll now be able to consume Amazon's ebooks on your PC and iPhone, there's a risk that people might entirely sidestep the Kindle and Kindle DX for more familiar hardware, but clearly the company is willing to undertake it in order to get its wares out to a wider client base. We still think Amazon should do away with the proprietary madness and utilize a common standard like ePUB, but until then we can at least appreciate being given the ability to sync our Robinson Crusoe read across a few more devices than before.

A little later than previously alluded to, but Navigon's finally rolling out live traffic update to its MobileNavigator iPhone app. Same prices as mentioned before, it'll regularly be $24.99, but for the next four weeks, it's only gonna ring up at $19.99 for lifetime use, no monthly fees. Not that TomTom needed anything else to think about, of course. Full presser after the break.

Currently, mobile entrepreneurs wishing to hawk their wares on the Pre (or Pixi, or unnamed webOS device of the future) use a software development kit from Palm called Mojo, a stack of Java-based tools that must be installed, studied, understood, loved, and respected before serious development can get underway. Palm sees that as a barrier of entry for web-oriented developers who want to make the leap to mobile apps, though, which is why they've crafted a new SDK called Ares that's based entirely on web technologies -- in fact, there's no install at all, apparently. Much of the interface is said to be drag-and-drop with enough JavaScript exposed to make your local .com designer feel right at home, potentially opening the app landscape to a whole new set of folks -- and considering that the App Catalog is tens of thousands of goodies behind the App Store and Android Market, they can use every loyal dev they get.

Now that you've got an NPR-lovin' stereo in your bedroom, the only thing missing in your otherwise completely fulfilled life is an NPR application that enables you to listen to your favorite programs whenever, wherever. If we just rung your bell, you can now drift away and die happy. Available this very moment in the 100,000-strong App Store is the Public Radio App, which essentially acts as a DVR for the iconic station. Once fired up, the app can "pause and rewind public radio streams from NPR, PRI, APM and local public radio stations," and there's even an alarm clock setting that wakes you up with your favorite public radio stream. Unfortunately, on-demand streaming is still a pipe dream, but there's nothing to stop these guys from adding that very feature in the next iteration. Go on -- try and lay off the trigger. It's not like that awfully low $2.99 price point is tempting or anything.

Whoa -- we just got word that AT&T is suing Verizon for false advertising over Big Red's "There's a map for that" ads. We're reading the complaint and motion to stop the ads right now, but here's what AT&T says is the big problem:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked!

Update: So this seems like a very narrow lawsuit, actually. As we've been told, AT&T thinks Verizon is trying to fool viewers into thinking that they can't use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon's entire network is 3G, the gaps in the red map are actual service gaps -- but Verizon doesn't show that the gaps on the AT&T map might be covered by AT&T's huge 2G network. We can see how that could be misleading, but at some point you've got to compare apples to apples, and AT&T even says it has "no quarrel with Verizon advertising its larger 3G network" in its complaint, so we'll see how the court reacts.

Update 2: Interestingly, Verizon's already changed the ads once at AT&T's behest, editing them to remove the phrase "out of touch" and adding a "Voice and data services available outside of 3G areas" small print disclaimer at the end. Apparently that wasn't enough for AT&T, which says the ads still confuse non-technical viewers into thinking AT&T provides no service at all outside of its 3G coverage.

Update 3: Okay, we've read everything -- there's really not much more to this suit than the arguments over the maps. We're thinking Verizon could have easily dealt with this by just using dark blue and light blue on the AT&T map to differentiate between 3G and 2G coverage, but at this point we don't think Ma Bell is all that interested in anything except getting these ads off the air. All that said, it's hard to deny that Verizon's ads made a perfectly valid point: using an iPhone on AT&T's network in New York or San Francisco is an exercise in frustration, regardless of whether you have 2G or 3G, and we've had zero problems on Verizon. Let's just hope AT&T is working as hard to fight these ads with its actual service as it is with its lawyers.

The iPhone App Store's arbitrary and inconsistent approval process continues to baffle and annoy on every level, as Macworld Editor-in-Chief Jason Snell just had his iPhone book rejected... for using the word "iPhone" in the title. Apparently Apple doesn't like app names or icons to include the word iPhone or images of the iPhone -- which arguably makes sense on some level -- but you'd think a freaking iPhone reference manual would warrant an exception, wouldn't you? Making matters worse, it appears that one Mr. David Pogue didn't have this problem, as his iPhone: The Missing Manual was approved with title and icon intact. Sigh. Phil Schiller -- deploy!

Update: And just like that, Apple has reversed its stance and approved the app unchanged. Internet high-fives all around. [Warning: iTunes link]

We're not going to bore you with details, but we are going to tell you that it's more than worth your while to watch this demo video for the iPhone title "Endless Racing Game." We can't attest to how fun (or not fun) the game is to play, but the clip is certainly worth your 90 seconds of attention. Check it out after the break.

[Thanks, Lena]

We know what iPhone owners want: Rosie O'Donnell talking on their car radios from coast-to-coast. Good, 'cause the $120 XM SkyDock is now available for purchase giving you full, touchscreen control and tagging capabilities over your in-car satellite radio. SkyDock features a built-in XM tuner and PowerConnect FM transmitter than bungs into the ol' cigarette lighter / power adapter socket to charge your Apple device while holding it in portrait or landscape modes depending on your preference. While XM keeps things simple by making the App a free download from Apple's App Store, you'll still have to thread the antenna cable along the inside of your vehicle's weather stripping in order to attach the magnetic antenna to your car's roof (just above your front windshield) for optimal results. Sounds messy.

Jibbigo is a recently released iPhone app which promises to help you out the next time you're desperately trying to make yourself understood by your Spanish-speaking compadres. The app is capable of recording a sentence and translating it -- essentially in real time -- back to you. As you can see in the screencap above, you can speak either Spanish or English, and the translator will do its work, displaying both your original and a translation into the other language. The dictionary contains about 40,000 words, and the app is aimed at travelers. Jibbigo also requires the iPhone 3GS to make use of the bi-directional translation tools, and the app also reportedly functions a heck of a lot slower on anything other than the 3GS. The app is available now for $24.99.

[Via, iPodnn]

We already know plenty of people who've eschewed traditional turn-by-turn GPS systems in favor of plotting it out for free on Google Maps, and now there's whispers that Mountain View is coming after the rest of the market with a free nav app. That's at least what nav services providers are saying to Forbes, who think El Goog is gearing up to release a free ad-supported navigation app after making moves to use its own US maps instead licensing data from Tele Atlas and putting ads on the iPhone Maps app. Obviously that would shake things up a ton -- and make Android devices a huge bargain -- but we'll see where this all leads over the next few months.

[Via Fierce Mobile Content; thanks Elad]

Mom / wife / building superintendent still won't let you get a drum set, huh? Well, you can show them, you can show them all with the new iGOG VelAUcity app, which for a mere $5 lets you do velocity-sensitive drumming on the iPhone. It works pretty great, too... to an extent. The technology appears to be based on the iPhone's built-in mic (VelAUcity doesn't work on an iPod touch), and the app recommends you use it with headphones, but not a headset with its own built-in mic, which would gum things up. In practice the drumming is really great, with multiple hit points on the drum pads and pretty good velocity sensitivity (for an iPhone app), but there are plenty of mic-introduced foibles like the potential for feedback or stray noises messing things up -- you basically would have trouble using this in a live application, though there are plenty of sliders so you can tweak things and give it a shot. Our favorite part perhaps is the mic trigger mode, which lets you do your fake drumming next to the iPhone, adding a whole new level of fake realness. Our least favorite part was the crashiness and the buginess -- part of which might've be blamed on our speed-strapped 3G. Don't say we didn't warn you. Video demonstrations are after the break.

[Via Create Digital Music]

One of Apple's many curious restrictions on iPhone apps has now been lifted. It used to be that, in order for developers to have microtransactions / in-app purchases, they had to charge something upfront for the software, essentially requiring consumers to pay at least twice, or not at all. Well, all that's changed, as the company has sent word to its developer community that the restriction has been lifted, meaning those annoying "Lite" and "Full" versions cluttering the app store can now be one and the same, with folks downloading the demo and paying to upgrade from within the app itself, a model that's worked to success in other software ecosystems like Xbox Live. Sure, there's gonna be developers out there that abuse the newly-minted business model, but it's not like anything was stopping them before when they charged $2 upfront only to get you again later. The mass email announcement is reprinted after the break. [Warning: read link requires iPhone developer account]

[Via Daring Fireball]