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Fender is making headphones the way it builds guitars
When an established brand enters a new product category, skepticism begins to creep in. It's fairly common for a company to license its name to a third party to make gadgets, and that was indeed my first thought when I learned Fender was making headphones. Fortunately, that's not the case here. The company's approaching its new in-ear monitors and $99 buds the same way it does guitars: by making them in-house, with strong attention to detail.
Fender now offers musicians guitar gear and headphones
If you're looking for some affordable in-ear monitors and a new guitar, Fender's got you covered. The company joined fellow guitar maker Gibson in a product category we all should've seen coming: headphones. More specifically, Fender now has a range of wired in-ear monitors with five models ranging from $99 up to $500. For the tech inside, the company turned to headphone maker Aurisonics. In fact, Fender bought the small company that mostly catered to pro musicians and audiophiles last year.
