authorship
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Google stops showing who wrote what in its search results
Google Authorship is no more. It has lived for only three short years, from the time Mountain View launched it in 2011, displaying people's faces alongside anything they've written on a website tied to their Google+ accounts. Yes, it stopped showing author's profile pics back in June, because the company wanted to unify mobile and desktop experiences, and Authorship snippets take too much space on a phone's screen. But now it's officially dead, dead, dead, with Google Webmaster Trends Analyst John Mueller issuing its death certificate. See, people haven't been using it enough, and when they do, they almost always miss a step in the set-up process, like forgetting to link back to the publishing site on their Google+ profiles.
Google+ adds embedded posts and expands authorship in search results
Following in the footsteps of Twitter and Facebook, Google announced today the introduction of embedded posts for Google+. As you can see in the picture above, the drop down menu at the top of each G+ post now offers the option to embed; clicking the "Embed post" link summons a pop-up screen with an easy-to-use code. Text, photo and media posts are fully supported, and embedded content comes with the full range of Google+ functions, so you can +1, follow and comment with relative ease. Additionally, the company is integrating Google+ with its authorship program, starting with Wordpress and Typepad. So, the content you create for either platform will be linked to your G+ account if you sign in with Google, and your profile will be linked to in search results. To read more about today's update, head on over to the source link below.
