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Apple's late to the car game and that's okay
There have been Apple Car (or iCar) rumors since at least 2007. They usually involve the company teaming up with an automaker to design an iPod- or iPhone-ready vehicle. Nothing has ever come of all the speculation and it's probably for the best. When Apple teams up with another company, the results are rarely satisfying. Remember the train wreck known as the Motorola ROKR? Now it looks like Apple is finally forging ahead with its automotive plans according to reports. But it'll do so on its own and there will reportedly be a production vehicle ready in 2019. If true, it's a bold plan. Not because launching a vehicle in that short of a time frame is impossible. It's that the electric, semi-autonomous vehicle market will be pretty crowded come 2019. But Apple should be fine with that because entering a crowded market with its own twist on a product is what it does.
