Baird

Latest

  • GameStop may seek exclusive content during a game's development

    by 
    Mike Suszek
    Mike Suszek
    07.08.2014

    GameStop is contemplating taking a greater interest in games during their development in order to secure exclusive content. Colin Sebastian of investment firm R.W. Baird recently discussed GameStop's future with the retailer, then told investors in a note that GameStop "indicated that software publishers are more enthusiastic about partnering with it." For example, publishers may offer "exclusive content on each major game release," and in longer terms, "future models may include GameStop offering exclusive gameplay" for games. While GameStop already secures exclusive content for some major releases, this means the retailer may involve itself earlier in the development process than usual. As Sebastian clarified to GamesBeat, the retailer would be "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game." GameStop spokesperson Jackie Smith also added that the company is working with development partners "to get both physical and digital exclusives for our customers." [Image: GameStop]

  • Epic shares Gears of War insight and trivia at Comic-Con panel

    by 
    Mike Schramm
    Mike Schramm
    07.17.2012

    Cliff Bleszinski, Design Director at Epic Games, along with Production Director Rod Fergusson, voice actor Fred Tatasciore (the voice of Baird as well as "most of the Locusts") and writers Rob Auten and Tom Bissell all took the stage at Comic-Con 2012 for a panel about Gears of War: Judgment. The biggest piece of news out of the panel was that Judgment has a release date: We'll be killing grubs as Baird in the prequel on March 19.The rest of the panel, however, contained a few juicy bits of Gears trivia, just for fans of the series. If you've lived and died with the COGs for three games now, read on.