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Best Buy opens first UK store in Thurrock, we go hands-on (video)
Ah, there it is, UK's first-ever Best Buy store, officially born at 7am local time yesterday. Naturally, we had to be there to witness such magical moment for Britain's consumer tech market -- the Brits had longed for an injection of energy and professionalism to the seemingly slacking chain stores. Many would agree that DSGi's two main brands -- Currys and PC World -- are on the naughty list, even after their recent relaunch. From what we saw today, it looks like Best Buy's already heading in the right direction. Let's start with the front-line employees. Most of these Blueshirts provided genuine technical answers rather than bluffing their way out, plus we were given product recommendations with no desperate sales pitch as commonly seen in other stores. When we revealed our identity to one of the sales reps, he confirmed that they were trained to not force random products onto customers -- quite the opposite culture to his old days at DSGi (assuming he was telling the truth). We sure did appreciate this new-found shopping freedom in gadget stores, but did the other customers feel the same way? Find out what we heard after the break.%Gallery-92099%
