Branding

10.04.12
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels
10.04.12

Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels

Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground...

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09.19.12
This is the Modem World: Why we fight
09.19.12

This is the Modem World: Why we fight

Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring th...

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08.23.12
Microsoft reveals new logo after 25 years, proves that it's (still) okay to be square
08.23.12

Microsoft reveals new logo after 25 years, proves that it's (still) okay to be square

Remember that time Microsoft teased what most sane humans thought were new logos? That was right a...

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07.18.12
Google hires designers from Cuban Council to work on Google+
07.18.12

Google hires designers from Cuban Council to work on Google+

The folks at Mountain View have worked with the well regarded designers at Cuban Council before, b...

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05.25.12
Netgear passes On through FCC with new router, name
05.25.12

Netgear passes On through FCC with new router, name

What's in a name? Well, from the looks of this FCC filing, it could be something quite significant...

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05.16.12
Intel launches youth-focused iQ webzine, tells its brand story through aggregation
05.16.12

Intel launches youth-focused iQ webzine, tells its brand story through aggregation

It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more fo...

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04.03.12
NTT, Sharp, Gainax make a Japan-only Neon Genesis Evangelion phone, get your plane tickets now
04.03.12

NTT, Sharp, Gainax make a Japan-only Neon Genesis Evangelion phone, get your plane tickets now

If someone offered you the chance to buy a Neon Genesis Evangelion NERV-branded phone, you'd jump...

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03.19.12
HTC One X could be coming to Sprint on June 10th, bearing LTE and 'Jet' codename
03.19.12

HTC One X could be coming to Sprint on June 10th, bearing LTE and 'Jet' codename

If unnamed "internal sources" at Sprint are to be believed, then HTC's new flagship phone is set to...

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02.24.12
Daily iPhone App: Monopoly Hotels checks in on EA's freemium expertise
02.24.12

Daily iPhone App: Monopoly Hotels checks in on EA's freemium expertise

Zynga's gotten a lot of flak for creating basically a clone of Tiny Tower, and you could make the...

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