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HP has gone through some big changes in the past year, and it turns out it's also been considering a rather drastic change to its identity -- one that may or may not yet be adopted. That's been revealed by the team at Moving Brands, who began working with HP on a complete redesign of the company'...

3 years ago 0 Comments
December 14, 2011 at 3:25PM
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What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, b...

3 years ago 0 Comments
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Sidequesting caught the new edition of the Jeep Wrangler Unlimited, based on Call of Duty: Modern Warfare 3, at a car show in Detroit. While we'll probably see this thing again as the game gets closer to release (likely at next week's big Call of Duty XP convention), here's your first chance to s...

3 years ago 0 Comments
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Google's reportedly trying to put all of its product eggs into one self-branded basket. According to Mashable, two of its most popular services -- Picasa and Blogger -- may go under the branding knife and come out the other side looking like 'Google Photos' and 'Google Blogs.' With the exception of ...

3 years ago 0 Comments
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Over in Acer HQ, it's out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks ...

3 years ago 0 Comments
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Nokia's current typeface -- Nokia Sans -- feels like one of the great constants in the consumer electronics industry, a design that instantly screams "Nokia" the moment you see it (for better or worse). That kind of strong, tight brand recognition from something as basic and simple as a character o...

4 years ago 0 Comments
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You had to know this was coming. Apple, which is already engaged in a heated battle with Microsoft to prove that it deserves the sole rights over its "App Store" trademark claim, has filed suit against Amazon for "improper use" of the same. Amazon's Android Appstore seems to have been intentionally...

4 years ago 0 Comments
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I want to relate an interesting story my brother told me the other day about one fascinating -- and negative -- way Apple is affecting children in the classroom. My brother is a grade school teacher, and recently he's noticed an alarming trend in his students' grammar, specifically capitalization...

4 years ago 0 Comments
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The lynchpin for all discussions of open web standards, HTML5, has been spruced up with a dedicated logo from its parent organization, the W3C. We'd wax poetic about it, but that job has already been done: "It stands strong and true, resilient and universal as the markup you write. It shines as bri...

4 years ago 0 Comments
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This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle t...

4 years ago 0 Comments
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It's long been the case that if you wanted a HTC handset over in the world's most populous nation, you'd have had to look for its rebadged variant under the Dopod brand. But, as of today, that is no more. The prolific Taiwanese phone maker has decided that its name is now recognizable and valuable ...

4 years ago 0 Comments