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Dead Island trailer wins Gold award at Cannes ... advertising festival
Remember that excellent Dead Island teaser that spawned a nontroversy over its lack of gameplay footage? Well, it just won an award in Cannes. But in the interest of clarity, we should note: This Cannes award isn't for the prestigious Cannes International Film Festival; rather, it's for the Cannes Lions International Festival of Creativity, a "global meeting place for creative professionals in the communications industry." Yeah, it's an advertising award, not a film award, but that's okay – it is an ad, after all, and the Cannes event is a major focal point in the ad world. The Axis Animation-developed short won a Gold prize for Internet Film, alongside massive brands like Google and Skittles. Not bad for a zombie game by an unsung Polish developer, Techland, and a relatively unknown publisher, Deep Silver.
