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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to

3 years ago 0 Comments
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Microsoft's slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of \"Real Time Challenge\" interactive web ads that challenge you to complete tasks using your phone against a WP7 devi

3 years ago 0 Comments
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You didn't think Verizon would start selling its iPad / MiFi bundle without an ad blitz, did you? Big Red's running a new commercial called \"Breakaway\" that features a dude using the combo to tear down the walls of his unfurnished home and wind up sitting alone on a bluff in a plastic chair. The ma

4 years ago 0 Comments
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We've all gloated in delight from mashing the fast forward button through ExtenZe ads on DVRed shows, but according to CBS's chief research officer David Poltrack in an interview with the Los Angeles Times, networks and advertisers hope VOD will soon put the brakes on our hell-raising remotes. Sure

4 years ago 0 Comments
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If you knew anything about The Rachel Zoe Project, you'd know that dear Rachel never, ever leaves home without her BlackBerry. Apparently, her comforting hubby -- known affectionately as Rodger Berman -- isn't going far without his unbranded Windows Phone 7 device (and a little help from Bing, natu

4 years ago 0 Comments
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We've already gotten a pretty good look at both the Droid 2 and Droid X and some of their purported specs, and it looks like we can now fill in a few more gaps thanks to a set of leaked slides for some new Droid commercials. The most interesting of the lot is the slide / script for a Droid 2 commer

4 years ago 0 Comments