dealing-with-undercutters
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Gold Capped: How to handle undercutters
WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make gold on the Auction House. Check out Basil's gold making podcast, Call To Auction, and email Basil with your questions, comments, or hate mail! I hear this all the time: "Every time I post anything, someone undercuts me within minutes." Luckily, there's a relatively simple solution to dealing with undercutters: ignore them. You don't ignore them hoping they go away, you ignore them because they aren't actually going to prevent you from selling your auctions. Think back to the last time you bought something from the Auction House; let's say an enchant. You search for the best enchant you can put onto the gear. If the lowest price is affordable, you buy it. If it feels too expensive (compared to what you've paid before or what you know the materials cost), you might buy the mats and ask friends or trade chat for someone to make it for you. You might instead look at the second best enchant for the gear if it's something you won't be wearing for long or you're not expected to always use best-in-slot enchants.
Gold Capped: Why deep undercutting on the auction house works
Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house, and Insider Trader, which is all about professions. For Gold Capped's inside line on crafting for disenchanting, transmutation, cross-faction arbitrage and more, check in here every Thursday, and email Basil with your comments, questions or hate mail! This week's gold blogosphere post is Cold's post on Cataclysm profitable commodities. In a thread in the comments on my last article in which I had advised a reader to undercut his glyph competition heavily instead of camping the auction house, I got another comment that got me thinking about pricing. It basically stated that every time the commenter undercut heavily on glyphs, he would immediately get re-undercut by a few copper unless his price was down to the point of no profit. I've written a little about the topic of pricing and undercutting before, but I felt it was time for a refresher. I'm going to start off by quoting what I wrote last March: "If everyone is knocking a copper off the next highest auction, they only way to undercut successfully is to try camp the AH and make sure you're always the competitor who has visited most recently. Needless to say, this is a colossal waste of your time." This is as true now as it was then.
