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I've pointed this out previously to people curious about WoW's in-game demographics, but Armory Data Mining is really a fantastic but underappreciated site. To be specific, there are actually two sites of interest here -- the actual Armory Data Mining and its related blog. Zardoz, the creator and m...

5 years ago 0 Comments
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A question for the readership this morning (well, two) -- is a recent nerf to a specific class a strong incentive against playing it for you? Conversely, does a buff to a class make you more likely to play it? Blizzard's observed in the past that there's often a correlation between the perceptio...

5 years ago 0 Comments
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LinkedIn has always seemed like the "me too" of social networks, in my mind. They started out as a site more about careers and job networking, but with the big growth of Facebook the last two years, it seems like they're working as hard as they can just to keep up with what's going on over there. An...

5 years ago 0 Comments
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All of the recent discussion surrounding what people are planning for their Worgen and Goblin characters got me to thinking about the ingame races that just don't get that kind of love. It's no secret that certain race/class combinations are underplayed (witness, for example, the ingame hell of fin...

5 years ago 0 Comments
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Nintendo's been doing a bit of digging and it turns out it's already won the console wars. If we're only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii, whi...

5 years ago 0 Comments
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There's no easy way to say this so we'll just spit it out: Mac owners are bigger gadget nerds than PC owners. At least that's the conclusion drawn in NPD's 2009 Household Penetration Study. NPD concludes that Mac owners not only own more computers than the norm, they also own more types of consume...

5 years ago 0 Comments
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Welcome back to The Queue, WoW.com's daily Q&A column where the WoW.com team answers your questions about the World of Warcraft. Allison Robert, erroneously described by Alex Ziebart as "universally adored" on this site (whisper the phrase "I hate Tauren cat form" in Turtlehead's direction and...

5 years ago 0 Comments
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GameStop COO Paul Raines notes that Latino consumers are apparently quite important to the profitability of the company. Speaking with Hispanic Market Weekly, Raines reveals that the highest-volume stores in the company are those located along the US-Mexico border in Texas -- which has led to discu...

5 years ago 0 Comments
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This is an original opinion piece written by someone who has been following Warhammer Online since November 2007. Comments are open on page three. Many people claim WAR is a total fail-whale of an MMO. I can see sides of their argument, but I don't believe it's completely true. The "fail" percepti...

5 years ago 0 Comments
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PSP Go? More like PSP No. Kojima's new project? Booooring. We know what you guys want from E3 2009 -- cold hard facts about gamer demographics, presented in a cold, hard manner. Look no further than the ESA's helpful annual pamphlet, the aptly tiltled "2009 Sales, Demographic and Usage Data: Essen...

5 years ago 0 Comments
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Here's an interesting bit of info from the Nielsen folks: over 400,000 women are playing World of Warcraft in the US, which means it's the most-played "core" game for that gender. And even more interesting, females 25 years or older make up the largest block of PC game players overall, and they ac...

6 years ago 0 Comments
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I'm very "up" on PuGs. I started my career as a PuG tank and met a lot of great players that way, many of whom I still raid with today. I've always been a stout supporter of throwing caution to the wind and joining LFG for an afternoon to see where it'll take you; it's been my experience that rand...

6 years ago 0 Comments
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Free Realms is one of those rare massively multiplayer online games that seems to hold appeal for both children and adults, despite its target group of teens and tweens. Sony Online Entertainment released a video blog from CES 2009 specifically about the game, with SOE President John Smedley and Cr...

6 years ago 0 Comments
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Our friends at Massively and GamerDNA are at it again -- they're digging into their database of players, this time to determine some Death Knight demographics. They want to know what kinds of players are picking up the new Hero class. Unfortunately, their sample size is super small -- only 500, ac...

6 years ago 0 Comments
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November metrics for Linden Lab's virtual environment, Second Life are available for examination. September and October were relatively poor months, and November's results don't look great at all. In fact every one of Linden Lab's key metrics fell in November. Land size, user-hours, transactions, P...

6 years ago 0 Comments
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October metrics for Linden Lab's virtual environment, Second Life are not yet formally available, but Lab CFO John Zdanowski wound up giving out a link to the information in advance, so we have the figures to work with. September was not a good month by these metrics, and we were interested to see h...

6 years ago 0 Comments
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The published, key metrics for Second Life for the month of September are now available as both an Open Document Spreadsheet and in Excel format. Your key takeaways this month are an increasing fall in total premium accounts, a fall in total user hours, zero mainland (Linden owned estate) growth (bu...

6 years ago 0 Comments
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A little while back the gamerDNA blog did a nice breakdown of how WAR classes correlate with how gamers do on the Bartle Test of Gamer Psychology, a widely used test that can break down exactly what type of player you are (Achiever, Explorer, Socializer, or Killer). It was such an interesting writeu...

6 years ago 0 Comments