demographics
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Study: iPad owners are selfish elitists, non-owners are independent geeks
Hey we didn't say it, we only repeated it. Consumer firm MyType has done a study of the opinions of 20,000 people, and have determined that iPad owners are wealthy, sophisticated, educated, and score very low in tests designed to chart altruism and kindness. In short, they're rich and smart, but also spoiled and cruel. If you happen to be anti-iPad (and probably vocal about it), don't worry, we're not leaving you out. Those who criticize the iPad, says the study, most likely don't own one (which seems obvious, no?), and tend to be "independent geeks" -- "self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet." In short, "bashing the iPad is, in a way, an identity statement for independent geeks." Owning an iPad might make you less inclined to give to charity, but not owning one means you're trying to define yourself by being anti-Apple. Whew -- and they say generalization is a bad thing. In reality, of course, there are all kinds of shades of gray in here. Certainly there are very altrustic people who have purchased iPads, and certainly, not owning an iPad doesn't mean you're searching for an identity (nor, of course, does it mean you have one). But these are definitely general trends -- we've heard before that iPad owners tend to be at least more wealthy and educated than have-nots, and just one browse through your average comments section will tell you that "independent geeks" are often more than willing to criticize to make themselves look good. [via Slashdot]
Share Happy vending machine dispenses ice cream for a smile (and your soul)
We thought the Let's Pizza machine was wild, but this next item is downright scary... and delicious! The brainchild of Unilever (the company that owns Ben & Jerry's, Good Humor, Breyers, Klondike, and Wall's), Share Happy is a $20,000 Sapient-built ice cream vending machine that takes your picture, using facial recognition to determine if you're smiling and Photo Booth-esque features (superimposing "funny hats, a mustache, glasses, bow tie, afro hair, things like that," on your mug) to coax you into smiling. And once it determines that you are smiling, it gives you a free ice cream treat -- but not before collecting valuable demographic information by analyzing the image for things like gender and approximate age and asking you to sign away your likeness for promotional use. The images are sent to Unilever HQ a few times an hour, using either Ethernet, WiFi, or 3G. Camera shy? Don't worry, you'll still be able to pay for your junk food the old fashioned way. Currently being tested in Singapore, Lisbon, and Paris, with a UK test planned "soonish." Check the thing out on video by hitting the source link.
'iPhone vs Android' report finds Apple has three times Google's market share
It's oftentimes easy for us to get swept up in Android mania and forget that Google's mobile platform is still in its infancy. Then we get cold hard numbers like these -- showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM's leading 35 percent -- and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google's OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple's response to the earlier numbers was so nonchalant. Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone -- both rather shaming Microsoft and RIM's numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else -- an uncomfortable fact for both parties to deal with, we're sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?
Armory Data Mining updated for patch 3.3.3
One of my favorite WoW information sites, Armory Data Mining and its related blog, has now been updated for patch 3.3.3. We've profiled the site here before, but if you're not familiar with it, it's run by a fellow named Zardoz who trawls the armory assembling statistics on race, class and spec popularity. He also gathers information on class battleground performance and professions. From what I've seen, there haven't been any giant changes between the patch 3.3 and patch 3.3.3 data (you can find the former at the profile link above). Paladins are still the most popular class, followed by death knights, druids, priests and warriors. It's well worth a look if you're interested in seeing what WoW's statistics look like right now.
EVE Online contest asks how CCP could make the game more appealing to female gamers
In co-operation with CCP Games, our friends at CrazyKinux's Musing are running an interesting contest. In the latest edition of CrazyKinux's monthly EVE Blog Banter, he's asking players to write blog posts on ideas to make EVE Online more appealing to female gamers. The best ideas will win EVE store credit, with a total of $200 up for grabs. First place will receive $75 worth of store credit to spend on EVE merchandise and second place wins $50 of credit. The next three runner-up entries will win $25 of credit each, giving everyone a total of five chances to win. Entrants have until Monday April 26th to make their thoughts on the issue known. EVE Online is something of an oddity in the MMO scene, with an almost entirely male playerbase. While some MMOs have a roughly 40% female playerbase and others are closer to 16%, less than 5% of EVE Online players are female. With Incarna set to introduce more avenues for social gaming, now might be a good time to start finding out what barriers prevent girls from signing up to EVE. Whatever the reason for EVE's 95% male-dominated playerbase, CCP seem interested in balancing that figure by drawing in more female gamers. If you have an idea that you think would help, enter it in the EVE Blog Banter for a chance to win some EVE swag.
Armory Data Mining updated for patch 3.3
I've pointed this out previously to people curious about WoW's in-game demographics, but Armory Data Mining is really a fantastic but underappreciated site. To be specific, there are actually two sites of interest here -- the actual Armory Data Mining and its related blog. Zardoz, the creator and maintainer of both, uses the former to collect and update statistics on class, race, and sex popularity in WoW (in addition to reports on class battleground performance and profession popularity), while the blog is often used to look at smaller issues or questions like the effort to distinguish between bear and cat specs through the Armory. Zardoz posted his newest collection of statistics this past Wednesday, all of them updated to reflect the patch 3.3 game world. Perhaps most interesting is that paladins have knocked death knights out of the #1 spot, with retribution being the most popular spec (and, as a druid player, I think I'm seeing a bit of decline in balance popularity here as well). If you're at all interested in in-game demographics as of patch 3.3, I highly recommend a trip over to both sites.
Breakfast Topic: The effect of nerfs and buffs
A question for the readership this morning (well, two) -- is a recent nerf to a specific class a strong incentive against playing it for you? Conversely, does a buff to a class make you more likely to play it? Blizzard's observed in the past that there's often a correlation between the perception of a class as overpowered and the number of people who choose to play it (witness the proliferation of rogues in classic WoW, for example), so it seems fair to say that at least a portion of the player base's class choice is impacted by the conclusion they reach on design decisions. Then again, my own experience in-game -- and the pattern of comment votes here on WoW.com concerning class changes -- leads me to believe that yo-yoing between classes based on which one is doing "best" at any given time is not the overwhelming trend. The Warcraft Census' numbers on class population also seem to be evening out, slowly but surely, from a little bit over 6 months ago (which was itself an improvement over very lopsided numbers in favor of death knights and paladins shortly after Wrath went live). This would seem to suggest that, over the long term, people continue to play the class they like most for reasons that survive design changes. Or is it just that each character represents such a significant time investment that most people don't think it's worth it to switch mains? I'm sure that arena and PvP as a whole wind up driving a portion of this, but what impact do class nerfs and buffs really have? If your main was ever nerfed, did you wind up playing a different toon, or did it just not matter that much to you? If your main was buffed, was it genuinely more fun to play?
LinkedIn app releases version 3.0 for the iPhone
LinkedIn has always seemed like the "me too" of social networks, in my mind. They started out as a site more about careers and job networking, but with the big growth of Facebook the last two years, it seems like they're working as hard as they can just to keep up with what's going on over there. And that seems to be the case with their updated iPhone app as well, just released on the App Store [iTunes link, free]. There's a lot of new features, but as TechCrunch's MG Siegler points out, they're very similar to what's already in the great Facebook app: a revamped UI, the ability to comment on status updates, share pictures, and so on. The power of LinkedIn, if you ask me, is in its demographic -- Facebook is where I share with my family and friends, and LinkedIn seems to be where I have connected with coworkers and colleagues. And they hint at that a little bit in this release: there's a feature where you can share contacts across Bluetooth, which seems like a good idea for the upcoming convention season (sounds like the same kind of functionality as Bump). But most of this stuff is just more "me, too." Instead of sharing photos and status updates with my work acquaintances, how about some more functionality exclusive to just them? Of course, even more than demographics, the thing that matters most about social networks is how many contacts you actually have on them. If you're a big LinkedIn fan and have a huge network in there, you'll definitely want to get this update right away.
Breakfast Topic: Why aren't you playing ____?
All of the recent discussion surrounding what people are planning for their Worgen and Goblin characters got me to thinking about the ingame races that just don't get that kind of love. It's no secret that certain race/class combinations are underplayed (witness, for example, the ingame hell of finding a Dwarf or Orc rogue for Turkey Lurkey), but some races are just massively underplayed, period. If Warcraft Realms is at least ballpark accurate, then Humans are roughly 5 times as popular as Gnomes, Dwarves, and Trolls at 80. Draenei are twice as popular at 80 as Gnomes and Dwarves, and Blood Elves have a chokehold on the Hordeside population. Zardoz's Armory Data Mining (fast becoming one of my favorite WoW sites) did a breakdown on class, race, and gender populations as of November 4th, and the results are pretty illuminating. In case you're wondering, Dwarves, Orcs, and Tauren are the least likely to be female, and Draenei, Blood Elves, and Night Elves the most likely (although Draenei are the only race in the game to have a female majority). The most played combination in the game is the Blood Elf paladin, and the least-played are the Dwarf rogue (I for one am shocked) and the Troll warrior.
Nintendo Wii has lion's share of female console gamers
Nintendo's been doing a bit of digging and it turns out it's already won the console wars. If we're only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii, which we see as a clear indication to the graphics-obsessed Xbox 360 and PS3 developers that women prefer their games to be fun to play, rather than just look at. Maybe if we also stopped dressing female characters in swimsuits, they'd find non-Wii games relatable too -- that's just a guess though, probably wrong.
NPD: Mac owners are bigger gadget nerds than PC owners
There's no easy way to say this so we'll just spit it out: Mac owners are bigger gadget nerds than PC owners. At least that's the conclusion drawn in NPD's 2009 Household Penetration Study. NPD concludes that Mac owners not only own more computers than the norm, they also own more types of consumer electronics -- the average Apple household owns 48 consumer electronics devices compared to 24 in the average computer household. In fact, NPD suggests that "Apple household owners' actions and purchases can be used by the industry as leading indicators for hot new products and adoption." Unfortunately, there's no direct mention of Linux PC owners because they usually still live with their parents. Oh!
The Queue: Dragon Slave!
Welcome back to The Queue, WoW.com's daily Q&A column where the WoW.com team answers your questions about the World of Warcraft. Allison Robert, erroneously described by Alex Ziebart as "universally adored" on this site (whisper the phrase "I hate Tauren cat form" in Turtlehead's direction and run) is your hostess today.Mmmm...my favorite kind of Queue, the kind with a tank question. Actually, there were two good tank questions from the previous Queue, but the one asked by Gatorforest is something I'd like to address in a separate article. Additionally, two of the questions you'll see here wound up requiring fairly involved answers, so there are a few more questions I'd like to take a crack at sometime later this weekend if I get the time.And because it's Friday:Charlie asks...How many Queue columns does it take for one to finally reach the front of the line?The readers or the writers? I don't know about the former, but for us, it depends on the outcome of the previous day's in-staff gladiatorial match. Much like Mary Sues in the now-classic Pirate Monkey comic, THERE CAN BE ONLY ONE. Actually, I'm just using this as an excuse to quote the following:Professor Flitwick: Wait, she said she's both Dumbledore's and Snape's daughter. How is that possible?Dumbledore: Ehh, remember that Christmas party where we all got really drunk?
GameStop sees highest-volume stores on US/Mexico border
GameStop COO Paul Raines notes that Latino consumers are apparently quite important to the profitability of the company. Speaking with Hispanic Market Weekly, Raines reveals that the highest-volume stores in the company are those located along the US-Mexico border in Texas -- which has led to discussions of the chain expanding into Mexico.GameStop isn't directly targeting the Latino community with Spanish-language ads and signage, so much as hiring bilingual associates. Raines states that of the company's 5000-plus stores, between 600-800 are in areas where the Latino population is over 40 percent. [Via IndustryGamers]
What audiences should Mythic have targeted with Warhammer Online?
This is an original opinion piece written by someone who has been following Warhammer Online since November 2007. Comments are open on page three.Many people claim WAR is a total fail-whale of an MMO. I can see sides of their argument, but I don't believe it's completely true. The "fail" perception mostly comes down to the expectations that were set by Mythic and EA and then never fully delivered upon. It's no secret they were aiming for 500k+ subs and then missed the mark (by about 200k), but it got me wondering... Who is/was WAR's target audience? Was their potential audience actually big enough to support their aspirations?Let's go back. Waaaaaaaaaaay back. Let's pretend we were a fly on the wall in a Mythic/EA/Games Workshop boardroom as they were discussing the original vision and design direction for WAR. One of the first steps you take before developing any product is to define your target audience or demographic. Knowing your audience gives you better direction and allows you to focus your efforts and design decisions more clearly.
ESA provides 'Essential Facts' for stat-hungry E3 attendees
PSP Go? More like PSP No. Kojima's new project? Booooring. We know what you guys want from E3 2009 -- cold hard facts about gamer demographics, presented in a cold, hard manner.Look no further than the ESA's helpful annual pamphlet, the aptly tiltled "2009 Sales, Demographic and Usage Data: Essential Facts About the Computer and Video Game Industry." This unassuming booklet contains all the intriguing percentiles you could ever want for -- best of all, it's free for the taking in the E3 press room. At least, we think it was free. We didn't check. We might be thieves.A breakdown of the facts and figures can be found after the jump.
Plain English Campaign wants to bring down walls of technobabble, rule the world
So look, we fully understand that not everyone "gets" technology-related lingo -- we've had to walk our mums and dads through setting up a WLAN router with a WPA2 password and 1337 encryption many, many times. But this... this is just comical. Peter Griffiths, who we can only imagine looks and speaks exactly like Peter Griffin (pictured), is hoping that his Plain English Campaign can knock down the "walls of techobabble" by "pulling our heads out of the digital clouds and using plain English." Ironic, really, given that most of the technologically illiterate wouldn't know that a digital cloud actually refers to an off-site storage hub where information is exchanged. At any rate, it seems the campaign is pushing to have flummoxing terms such as digital TV, phone jack, desktop and dongle (yes, seriously) changed, or at worse, have them defined clearly in a dictionary that precisely no one would ever read.
Nielsen: WoW is most played core game by 25-54 females
Here's an interesting bit of info from the Nielsen folks: over 400,000 women are playing World of Warcraft in the US, which means it's the most-played "core" game for that gender. And even more interesting, females 25 years or older make up the largest block of PC game players overall, and they account for 54.6% of all gameplay minutes in December of last year. Girls don't just play WoW -- they're quickly becoming one of it's main demographics.You can read the report in PDF form over here -- the chart above might be the most interesting piece of information, as it shows that though males still make up a huge part of the PC gaming audience, many of them have now moved on to consoles, and women (especially older women, over 25), during the last month of last year, are making up a huge audience for PC games. Later in the report, you can see what kinds of games women are really playing: Solitare, Freecell, Minesweeper, and all of those other little attention grabbers on every PC. But among those widespread casual games is our own World of Warcraft. And while the 25-52 male audience of 675, 713 for that game still remains larger than the female audience in the same demo, the ladies aren't far behind.Neilsen also calculated some base stats for WoW, including the fact that 1.8 million unique people played the game, and the average time of gameplay per week was 744 minutes, just over 12 hours (slightly up from last year's average). Additionally, of those who play World of Warcraft, their second most-played game was Solitaire, followed by Warcraft III. Fascinating stuff. Remember that these are statistics, so they are more general trends than anything else, but it's definitely true World of Warcraft and PC gaming in general is no longer only the domain of the male demographic.
Observations from running a Naxx-25 PuG
I'm very "up" on PuGs. I started my career as a PuG tank and met a lot of great players that way, many of whom I still raid with today. I've always been a stout supporter of throwing caution to the wind and joining LFG for an afternoon to see where it'll take you; it's been my experience that random players on your realm can and often will surprise you. Once you master the art of the 5-person PuG, the ultimate risk is a raid PuG. One-shot the instance, or spend the night wiping? You won't know until you try.I used to run Hyjal PuG's in late Burning Crusade and got to be the person in charge of arranging healers on Anetheron, explaining where to die on Azgalor, and uttering a hollow laugh at suggestions on whether or not Archimonde was in the cards (answer: hell no). I wasn't around for my guild's Naxx run one of these past weeks, and a few guildies were interested in gearing up their alts, so we thought -- PuG a 25-man Naxx? Why not?
Free Realms video blog hits on game's unique features
Free Realms is one of those rare massively multiplayer online games that seems to hold appeal for both children and adults, despite its target group of teens and tweens. Sony Online Entertainment released a video blog from CES 2009 specifically about the game, with SOE President John Smedley and Creative Director Laralyn McWilliams. They explain a bit about what the game is, and some of what makes the title unique. The video blog is interspersed with footage from Free Realms, highlighting its combat-optional design philosophy. This should provide gamers with a variety of options -- including pets and mini-games -- allowing them to play however they choose.
GamerDNA and Massively explore Death Knight demographics
Our friends at Massively and GamerDNA are at it again -- they're digging into their database of players, this time to determine some Death Knight demographics. They want to know what kinds of players are picking up the new Hero class. Unfortunately, their sample size is super small -- only 500, according to Sanya Weathers, which seems way too tiny to determine anything about the Death Knight class at large. But we'll go with it anyway, and see what we can get.As you can see above, Blood Elves and Humans dominate the race choice in our little group, which seems about right, considering that those are the two most popular races overall. Death Knight players in this study generally tend to have reported themselves as male in real life. And GamerDNA also lays their Death Knights up against the Bartle test and while WoW players trend pretty well to the norm, Death Knights go way more towards the "Killer" and to a lesser extent the "Explorer" end of the scales.So according to this little survey (and we'll remind you that this is 500 people, so there are plenty of exceptions out there), the average Death Knight is male, chooses whatever race is most familiar to them, and wants to go kill and do damage rather than worry about socializing or achieving. In other words, lots and lots of former Ret Paladins. It'll be interesting to see how this changes over time -- lots of these players are interested in the newest thing, obviously, since they've switched their mains to a new class at the first chance, but as things settle down and more people head back to get new alts, maybe we'll see a different crowd coming out of Acherus.
