fallen angels
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Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)
It isn't exactly a spring chicken, nor is it particularly new to the advertising game -- Best Buy utilized the stuff back in 2009 to push electronics -- but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London's Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well, bold behavior. Up until now, augmented reality has mostly been a play thing of the geek set -- even previous advertisements enlisting such tactics required a decent amount of work from the audience -- but if these fallen angels are any sign, we could all be traversing a more unreal world very soon. [Thanks, Ben]
Aion concept art features ominous Abyss, winged Balaur
We don't spend too much time covering NCsoft's Aion here at Massively -- partly because news is sparse -- but that doesn't mean we're not interested. In fact, we're intrigued by the game's art direction. It has an eerie, fragmented, dream-like vibe that reminds us of the oldschool roleplaying-oriented game Underlight. It also features lots and lots of wings, since all players and many NPCs can fly.NCsoft has released four new works of concept art. Check them out and you'll see what we mean. One of the items -- pictured above -- depicts one of the Balaur. The Balaur are fallen angels responsible for the sundering of the world. The other three items depict the Abyss, the setting for Aion's endgame PvP encounters. Those have a bit of an Outland vibe, what with the shattered earth floating in space and all.
